Experienced Industry Leader Takes Helm to Drive Future Growth
Potandon Produce, a leading North American supplier of fresh potatoes and onions, has announced a significant leadership transition as Mel Davenport, the company’s CEO, steps into retirement after more than three decades of service. David Lawrence, former Fresh Direct CEO, will succeed Davenport as CEO and immediately assume the role.
Davenport’s retirement marks the end of a career distinguished by considerable growth and innovation within Potandon.
Notably, Davenport played a pivotal role in the launch of successful products like Klondike Gold™ potatoes and CarbSmart™.
His leadership also saw the expansion of the Green Giant Fresh line, diversification of product offerings, and the cultivation of a corporate culture focused on sustainability and excellence.
“Mel’s well-deserved retirement marks the culmination of a career… His leadership has been pivotal to the company’s position today.”
Jeff Sholl, founder and Managing Member of Potandon
Lawrence’s appointment signals a new chapter for Potandon. His extensive background in fresh food and logistics industries equips him well for this role.
During his tenure at Fresh Direct, Lawrence led initiatives that optimized operations, improved customer experience, and drove significant growth. He also previously served in leadership roles at Taylor Farms Northwest, National Pecan, and C.M. Holtzinger Fruit Company. His proven track record in innovation and operational excellence aligns seamlessly with Potandon’s vision for the future.
Lawrence expressed enthusiasm about his new role, stating, “I am looking forward to joining Potandon Produce and building upon the strong foundation established by Mel and the team.”
He noted the company’s commitment to addressing modern consumer needs for functional foods and nutritious produce, adding that he is proud to lead a company that “understands these evolving needs and is committed to delivering unique varieties.”
Potandon’s focus on ag-tech and food-tech innovation has kept the company at the forefront of the produce industry.
Its portfolio includes popular brands like Minute Mashers™ and ONE STEP… DONE!™, alongside traditional russet, yellow, red, and white potatoes. Through vertical integration and a forward-thinking variety development program, Potandon continues to create new products such as HeartHealthy™ and Tiger™ potatoes. These initiatives are driven by extensive consumer research aimed at anticipating market demands over the next decade.
