Local Growers and Sustainable Practices Power Fresha’s Ongoing Commitment to Quality Carrots.
Fresha, a prominent supplier of premium carrots, has officially begun its Georgia carrot season as of January 13, 2025, with a goal of providing fresh, high quality produce to customers across the Central and Eastern United States.
The launch comes at a pivotal time when consumers increasingly seek locally sourced options, and when growers in the Southeast face fluctuating weather conditions that can disrupt harvests.
By initiating the season in Sparks, Georgia, the company hopes to secure consistent availability of carrots while supporting regional agriculture and upholding environmentally responsible practices.
In order to overcome the unpredictable weather patterns across the Southeast, Fresha has focused on cultivating relationships with local farmers who can adapt quickly to shifting climate circumstances.
The result is a steady crop of carrots that the company can distribute more efficiently and with fewer transportation miles.
According to a recent press release, this approach allows Fresha to optimize resources while delivering carrots known for their flavor and quality.
The company emphasizes that working hand in hand with Georgia growers is critical for reducing freight costs, conserving water, and ensuring the produce is as fresh as possible by the time it reaches supermarket shelves.
“Our team has worked closely with Georgia growers to ensure a steady supply of exceptional carrots. Even with the challenges this season has presented, the resilience of our growers and team allows us to provide customers with top quality carrots while focusing on sustainability and supporting local agriculture.”
Dan Schaefer, CEO of Fresha
By cultivating carrots near the regions where they will ultimately be consumed, Fresha upholds its mission of bolstering local economies.
Sourcing from close to home farms shortens the distance the produce travels and reduces carbon emissions associated with long haul trucking.
This strategy aligns with the company’s overarching goal of practicing environmentally responsible farming and mitigating the ecological footprint of large scale agriculture.
In addition to lowering fuel costs, Fresha places a high priority on responsible water usage by encouraging efficient irrigation techniques and mindful resource allocation wherever possible.
“As a proud member of Georgia Grown, a division of the Georgia Department of Agriculture that fosters the growth of local agribusinesses and supports the agricultural community from family run farms to large scale producers, Fresha is delighted to share the exceptional flavor and quality of Georgia carrots,” the company notes, referencing its involvement with the program that connects producers, retailers, and consumers across the state.
Membership in Georgia Grown provides Fresha with opportunities to collaborate on sustainability initiatives, explore innovative farming technologies, and refine methods for delivering produce that meets exacting quality standards.
“Our mission is about more than growing carrots,” Schaefer explains. “It’s about delivering superior produce while practicing sustainability, reducing freight miles, and supporting the local economy.”
This vision is echoed in the steps Fresha has taken to plan its Georgia carrot season, such as carefully scheduling planting and harvest times, investing in soil health, and employing best practices that bolster yield without compromising the environment.
By highlighting these principles, the company hopes to meet evolving consumer expectations around ethically sourced and environmentally conscious food production.
While the Southeast’s shifting weather patterns have posed hurdles for many farms, Fresha’s decision to kick off the Georgia carrot season reflects a commitment to ensuring that retailers and consumers can rely on a stable supply of carrots year round.
