Leveraging a diversified network of over 21 countries, Mission Produce ensures a consistent, high-quality supply of ripe avocados and mangos to meet the growing European and UK market demands

Mission Produce, a leading global supplier of fresh Hass avocados and mangos, has announced a significant expansion of its sourcing operations to cater to the increasing demand in the UK and European markets.

Based in Oxnard, California, the company has strategically enhanced its diversified sourcing strategy by incorporating over eight new sources into its global network within the past year.

This move ensures a consistent, year round supply of ripe avocados and mangos, addressing the burgeoning consumer appetite in these regions.

“The European and UK markets offer exciting opportunities for the growth of the avocado and mango categories and Mission Produce is the go-to for supply reliability year round.”

Paul Frowde, Managing Director of Mission Produce

He emphasized that approximately one-third of global avocado imports were directed to Europe and the UK last year, a figure that continues to rise.

This growth trajectory underscores the necessity for Mission Produce to persist in investing in its diversified sourcing strategy and fostering robust relationships with premier growers worldwide.

Such investments are crucial for staying ahead of demand curves and promoting the consumption of avocados and mangos across global markets.

Mission Produce’s expanded sourcing strategy encompasses over 21 countries of origin and spans more than 5,700 hectares through vertical integration.

The company maintains vertical integration in key regions including Peru, Guatemala, Colombia where it partners with leading growers and South Africa through a joint venture.

This comprehensive approach allows Mission Produce to ensure supply reliability and maintain stringent quality control from the cultivation stage all the way to the consumer’s table.

Vertical integration is a cornerstone of Mission Produce’s ability to deliver consistent quality and dependable supply chains.

In addition to securing a steady supply, Mission Produce is committed to enhancing consumer experiences by introducing superior standards for ripe avocados and mangos.

“In addition to our year-round supply, we’re driving consumption by introducing a new standard of ripe avocados and mangos. Consumers want fruit that is ripe and ready to eat, and Mission Produce knows how to get the ripeness right,” Frowde explained.

The company’s focus on quality consistency is evident in their branding of World’s Finest Avocados™ and World’s Finest Mangos™, which aim to deliver a positive and reliable consumer experience.

Mission Produce’s expertise in ripening techniques is another critical factor in their ability to meet market demands.

Leveraging state of the art technology, science-based ripening methods, and a dedicated team of Ripe Masters, the company expertly ripens fruit to meet specific customer requirements.

In the UK, Mission’s exclusive ‘Mission Control’ ripening innovation has significantly enhanced ripening precision, improving consistency by up to 38% compared to industry standards.

This advancement not only ensures better quality fruit but also strengthens Mission Produce’s position as a leader in the fresh produce market.

The company’s commitment to innovation and quality was further demonstrated by its participation in Fruit Logistica Berlin, where Mission Produce showcased its avocado and mango offerings at booth C-34 in Hall 25 from February 5-7, 2025.

This event provided an opportunity for stakeholders and potential partners to engage with Mission Produce’s latest advancements and explore collaborative opportunities.

Mission Produce’s expanded global sourcing strategy is a direct response to the increasing global demand for avocados and mangos, particularly in Europe and the UK.

By diversifying its sources and maintaining vertical integration across key growing regions, the company ensures a reliable supply of high quality fruit year round.

This strategic expansion not only meets current market demands but also positions Mission Produce to drive future growth and consumption of avocados and mangos in international markets.

Mission Produce remains dedicated to advancing its sourcing capabilities and strengthening its partnerships with top growers worldwide.

This dedication is essential for maintaining supply chain resilience and delivering exceptional quality products to consumers.

The company’s efforts to innovate in ripening technologies and improve supply chain efficiency further reinforce its status as a trusted leader in the fresh produce industry.