International experts and decision-makers converge in Guadalajara to explore global trends, trade policies, and innovative strategies reshaping the Mexican fresh produce market

International Fresh Produce Association (IFPA) is set to convene a landmark event in Guadalajara, Mexico, from May 14-15, bringing together a diverse array of stakeholders from across the produce supply chain including importers, exporters, retailers, producers, and business solution providers to address pressing industry issues.

This two-day conference is designed to tackle critical topics such as food safety, innovation, tariffs, and rapidly evolving consumer trends while providing an expo that showcases the latest industry products and technological advancements.

In doing so, the event offers a comprehensive forum for strategic discussions, networking opportunities, and knowledge sharing, all aimed at helping businesses navigate a dynamic global market.

The conference agenda promises to offer a deep dive into both the challenges and opportunities that define today’s fresh produce industry.

One of the keynote sessions will feature Paulina Gross of Euromonitor International, who is scheduled to present insights derived from the company’s global consumer trends study.

This data-driven presentation is expected to guide international businesses by revealing current market dynamics and forecasting emerging trends that affect the fresh produce sector.

These insights will be invaluable for industry participants seeking to adapt their strategies in an increasingly competitive and rapidly changing environment.

In addition to exploring consumer trends, the event will host robust discussions on trade policies and food safety standards topics that have gained heightened importance amid ongoing shifts in the geopolitical landscape.

IFPA’s Chief Strategy Officer, Doug Bohr, is set to provide an update on the association’s three-year strategic plan, which was first unveiled at the Global Produce and Floral Show in October.

Bohr’s session will offer attendees an in-depth look at the strategic initiatives IFPA is pursuing to support sustainable growth and resilience across the produce supply chain, ensuring that stakeholders are well-equipped to handle both current challenges and future market uncertainties.

“The Mexican produce industry plays an incredibly important role domestically and across the entire produce industry. From food safety to innovation and tariffs to consumer trends, there are a lot of moving targets that are critical to the success of those looking to do business in Mexico and the rest of the region. Anyone looking to navigate these trade complexities and optimize their market strategies will be energized by the expertise and connections they will make at this year’s Mexico Conference.”

Jessica Keller, IFPA VP of Global Relations

Her words underscore the multifaceted nature of the challenges facing the sector and the critical need for direct engagement with expert insights and innovative solutions.

Networking will play a pivotal role throughout the conference, as the event is designed not only to disseminate valuable industry information but also to facilitate meaningful connections among participants.

The expo component will allow attendees to interact with exhibitors, discover the latest products and innovations, and explore practical solutions tailored to the needs of the Mexican market.

“While it is critically important for our industry to have the time to explore how global trends are going to specifically impact the regional and Mexican market. It’s equally important for attendees to be able to connect, engage and explore solutions specific to this market. This is the most relevant event in Mexico that connects the entire agribusiness supply chain. Being part of The Mexico Conference means staying at the forefront of the industry and accessing the key insights for strategic decision making.”

Rubén Ramirez, Mexico Country Manager

His remarks highlight the event’s dual purpose of providing cutting-edge market intelligence while also fostering the collaborations essential for driving future growth.

As the fresh produce industry continues to evolve amid international trade shifts and emerging technological innovations, the conference in Guadalajara stands as an essential convergence point for those seeking to remain competitive in a complex global landscape.