Viva Fresh Expo presents multiple avenues for industries to connect, learn, and grow.

The event concluded on a successful note, offering fascinating insights into the fresh produce trade.

Undeniably, the next step is to leverage the connections made, enhancing your industry visibility.

One crucial aspect of maintaining post-expo engagement is to share important content, different types of content can help you sustain the buzz created during the conference.

This blog aims to provide an understanding of such content types and the value they can add to your business.

Clearly, navigating the post-trade show landscape is more nuanced than it may initially appear. There’s an entire range of rich content that we are set to explore, that are all crucial in maximizing your success post-Viva Fresh. We will dig into topics like effective branding strategies, the benefits of networking, and drawing value from post-exhibition analyses.

Your journey to optimized trade show performances can begin with understanding well chosen examples. Learning from the experiences of vendors and audience members alike can give you insights, and avoiding potential pitfalls to make your post-Viva Fresh period profitable and rewarding.

With my expertise, I’ll break down these intricate topics into straightforward, understandable concepts. There’s valuable knowledge to be gleaned, so let’s waste no time and start exploring these profitable practices for the trade show aftermath.

Key Content Types To Share Post-viva Fresh

1. Event Recap Videos

One of the most powerful tools in reliving the unforgettable moments of the Viva Fresh Expo is through event recap videos.

This form of content not only allows attendees to reminisce about their own experiences but also offers those who couldn’t make it in person the chance to see what they missed.

It’s safe to say that event recap videos play a crucial role in extending the life of the event.

These videos could include scenes from the exhibition floor, keynote speeches, stand-out presentations, and fun, engaging activities.

They are designed to showcase the spirit and energy of the Viva Fresh Expo.

It is also a great way to highlight the star exhibitors and influential attendees that made the event a success.

Allow me to list some of the significant elements to consider when creating an effective event recap video:

• Captivating content: ensure to capture the most exciting and important parts of the event. This includes speeches, interactions, reactions, and visuals.
• Good length: typically, a recap video should be short and sweet. It should deliver the highlights without feeling too drawn out. A duration of between 2 to 4 minutes is often recommended.
• Quality editing: the video should be well edited, with good transitions and effects. It should not only be informative, but also aesthetically pleasing.

Producing a good event recap video can be time-consuming and may require a good amount of effort, but it is definitely worth it.

It’s important to remember, the goal here is to connect with your audience, evoke emotions, and leave a lasting impact that keeps them yearning for the next event.

Moreover, event recap videos are a great addition to your marketing strategy.

They can be shared on the various social media platforms, on the official website, as well as in email campaigns to attract future attendees and exhibitors.

It’s important to accompany your video with a brief written summary or captivating captions to better tell your event’s story and allow people to understand the context of what they’re viewing.

One final tip to consider while creating event recap videos is to employ a strong call to action at the end.

This could be an invitation for viewers to register for your next event, visit your website, sign up for a newsletter, or follow you on social media.

In the end, the perfect event recap video should not only serve as a reflection of the past event but also as an enticing trailer for the upcoming Viva Fresh Expo.

2. Behind-The-Scene Photos

Behind-the-scene photos are an invaluable type of content to share post-Viva Fresh. These images offer a unique, unstaged view into the event, revealing the hustle and bustle that goes into a successful Viva Fresh.

The power of these photographs lies in their ability to humanize the event. They allow attendees and those unable to make it a chance to see the hard work and cooperation that goes into every detail of Viva Fresh.

Photographing moments of event setup and breakdown, crew meetings, or exhibitors setting up their booths can create engaging content that provides a new perspective on the event usually not seen by the attendees.

These behind-the-scenes pictures are also a great way to recognize the teams and individuals who have put their efforts into organizing and running the event. It’s an opportunity to value the unsung heroes who contribute to the event’s success.

Sharing these photos can increase transparency and make your audience feel more involved and invested. It’s a way to share your journey with them, making them feel like they’re an integral part of it.

Now, let’s look at some instances where behind-the-scene photos are particularly impactful:

• Staging and setup: Showcase the sheer amount of work and planning that goes into creating Viva Fresh.
• Team collaboration: Share photos of your team members working together, whether they’re strategizing, problem-solving, or enjoying a well-deserved break.
• Vendor/exhibitor prep: Highlight the effort vendors put into creating a memorable experience for attendees.

I want you to remember, the goal here is to build a narrative around the event, one that goes beyond what the audience sees during their attendance. This provides a captivating glimpse behind the glitz and glamor, featuring the real, human aspects of event organizing.

Utilizing such behind-the-scene photos not only establishes a sense of anticipation prior to the event but also sustains interest and engagement well after the event has concluded.

A point to note is that despite the candid and spontaneous nature of these photos, ensure they are of good quality. Poorly taken photos can reflect badly on the event and your brand.

These photos can be shared through various channels such as the event website, social media platforms, newsletters, or in a dedicated album for easier access and viewability. They can be captioned with intriguing or heartwarming anecdotes that further capture the spirit of the event.

Inculcating this practice into your content strategy not only promotes the event but also fosters a stronger connection with your audience.

3. Attendee Testimonials

In the world of events, especially in the Viva Fresh proceedings, a powerful tool that showcases the event’s impact is the attendee testimonial.

The use of attendee feedback is often an underutilized strategy in post-event content generation.

Probably because it requires a conscious effort to collect and collate these experiences during the event.

Yet, capturing and sharing these first-hand accounts provide a level of authenticity to the post-event content that couldn’t be achieved otherwise.

They serve as an interactive advertisement for future events and create a sense of trust with potential attendees.

This is not about randomly selecting quotes, however, a strategic approach is key in curating attendee testimonials that make an impact.

There are a few things to keep in mind when selecting and presenting these testimonials.

• Authenticity is essential: A testimonial that comes across as honest and real will have more impact than an overly polished or contrived statement.
• Relevance matters: The testimonial should speak specifically to the experiences at Viva Fresh, what the attendee gained from attending, how they benefited, what they learned, etc.
• Visuals are a bonus: If you can present the testimonial with the attendee’s photo, it helps to add a human element, making it more relatable and credible.

Organizing a section in the post-event report focused on these testimonials allows for diverse perspectives about the event to be presented, giving potential attendees a multi-faceted view of what to expect.

Regrettably, many organizations fail to leverage the power of attendee testimonials in their post-event content, mainly because it does require extra effort and resources to gather and present effectively.

However, the inherent value that comes from testimonies should not be underestimated.

They serve a dual purpose: they validate the attendee’s experience (thereby validating the event itself) and act as a powerful draw for potential future attendees, giving them a glimpse of what they can expect from Viva Fresh.

In the end, the time and effort expended in collating attendee testimonials is a sound investment as they essentially serve as a promotional tool for both the past and future events.

A takeaway from this would be to make attendee testimonials an integral part of post-event content going forward.

4. Insightful Panel Discussions

During the Viva Fresh event, it’s undeniably true that some of the forum’s most captivating moments are facilitated through the Insightful Panel Discussions.

These discussions, curated with a slew of industry experts and leaders, provide uncensored knowledge, sweeping opinions, and give the audience an authentic grip of the driving factors and challenges present in the industry.

Sharing these discussions post-event allows you to continuously engage your audience and keep the discourse and knowledge-sharing alive.

Before delving into how to effectively share these panel discussions, let’s briefly look at some elements that make a panel discussion insightful and impactful.

First, I will provide an unordered list of these elements.

• Well-informed panelists who have direct knowledge and experience within the industry.
• The relevancy of topics presented that resonate with the attendees and reflect pressing matters in the sector.
• Diverse perspectives that encourage constructive disagreement and allow for a multi-angled view on topics.
• Engaging moderation that ensures a balanced interaction among panelists and promotes audience involvement.
• The practical applicability of shared knowledge that attendees can implement in their own professional realms.

Now, on to the strategic sharing of these panel discussions.

The key to distributing this content post-event is accessibility.

That means transcribing these discussions into written format and offering these transcriptions alongside the video and audio files.

This multi-format approach widens the scope of accessibility, considering not everyone may be inclined or suited to ingest content in the same way.

Along with the panel discussions themselves, it’s also beneficial to offer a summary or highlight reel of each discussion.

This condensed view allows participants and audience members who might have missed the panel discussion a chance to catch up on the key talking points and resonating themes. It also provides a quick refresher for those who attended the discussion first-hand.

Strategically, releasing these panel discussions in increments over time can keep the event fresh in the minds of your attendees and prolong the post-event engagement.

This method offers your audience ample time to digest each panel discussion while building anticipation for following content releases.

Always remember, it is not only about distributing these panel discussions but also sparking ongoing conversations around them, prompting attendees and the broader audience to interact, share opinions, and continue learning even long after the event.

Hence it’s equally important to offer an outlet, be it through social media comments, forums, or webinars, for continuous engagement around these panel discussions.

With these aspects in mind, the strategic sharing of insightful panel discussions can perpetuate the Viva Fresh experience long after the event, extending its reach and maintaining its relevancy within your audience.

5. Vendor Showcase Highlights

Events such as Viva Fresh often host numerous vendors showcasing a range of products and services.

The Vendor Showcase Highlights section is designed to provide valuable insight and provide reflections on some of the standout vendors and their offerings.

Detailed documentation of showcased products, technology and services can offer a valuable resource not only for attendees but also for those who could not attend.

Recording and sharing these highlights can significantly extend the event’s reach and impact.

The benefits of featuring vendor showcase highlights extend beyond mere documentation.

They serve as an excellent platform for vendors themselves, providing them with an opportunity to garner additional exposure and engage with a larger audience base.

For instance, a short video clip capturing a vendor’s product demonstration or a photo series showcasing their booth can attract attention and spark interest even after the event.

These highlights can also play a pivotal role in facilitating and strengthening vendor-customer relationships.

Potential customers get an opportunity to understand the products or services better and make informed decisions.

Before diving into specific highlights, it might be helpful to understand some common types of vendor showcase highlights.

Typically, these can range from product demos, booth decorations, keynotes and speeches, to interactions with attendees.

Here’s a list of some specific highlights that were noteworthy at the event:

• Product Demonstrations: Vendors often use these showcases to debut new products or services.
• Booth Decorations: Unique and eye-catching booth setups can draw huge crowds and create buzz.
• Keynotes and Speeches: Thoughtful and insightful presentations can help establish a brand’s authority in the industry.
• Interactions with attendees: Candid conversations and feedback can provide valuable insights and opportunities for improvement.

Among the plethora of amazing vendors at Viva Fresh, certain ones like XYZ Company’s interactive display or ABC Inc’s insightful hands-on tutorial stood out, and deserve some spotlight.

These shared highlights provide an opportunity for potential customers to view these offerings, even from a remote setting.

Reflections on vendor showcases not only extend the life of the event but can also drive continued engagement long after the event has ended thereby ensuring it continues to provide value.

Let me tell you, whether you attended the event and are looking for a recap, or were unable to attend and want to catch up on what you missed, these Vendor Showcase Highlights form a critical component of the post-event content.

The Bottom Line

At the end of the day, sharing engaging and interactive content is crucial post-Viva Fresh.

Seize the opportunity to reach a wider audience and increase the level of engagement by curating diverse content.

Effectively utilizing social media platforms like Instagram is a powerful tool to interact with your audience.

Never overlook the potential of blogs and newsletters in providing in-depth knowledge to your followers.

Finally, incorporate webinars or live Q&As into your content strategy as a powerful tool to engage and educate your audience on a deeper level.