In the vast fields of the Mexicali Valley in Baja California, Altar Produce, LLC stands as a monumental force in global agriculture, renowned for transforming the local and international fresh produce markets.
Established in 1998, this family-owned business has flourished under the guidance of professionals like Manuel Ochoa, the Marketing Coordinator, who brings a wealth of experience from various industries.
We recently had the opportunity to get his toughts and insights on the company and the current status of their product offerings and innovation initiatives.
“Altar Produce LLC is a family-owned business with 25 years of experience,” Manuel states, proudly adding: “Altar is the world’s largest asparagus grower and shipper with over 25,000 acres of green asparagus in Mexico.”
This green empire has its roots in a bold initiative from decades ago when Altar Produce first introduced asparagus to the Mexicali Valley, a venture that now yields approximately 13 million 11-pound boxes annually.
These boxes find their way across continents to the United States, Canada, Europe, and Asia.
But Altar Produce’s ambitions didn’t stop with asparagus.
They’ve since broadened their agricultural repertoire to include a variety of other vegetables.
“We have expanded our same vision to other commodities such as green onions, Brussels sprouts, bell peppers, radishes, and more.”
– Manuel Ochoa (April 4, 2024)
He further emphasizes the company’s dedication to quality: “As grower and shipper, we are committed to offering premium quality vegetables.”
The innovative spirit at Altar Produce also shines through their year-round availability programs, which have been a game changer in the industry.
Ochoa notes, “Our wet vegetables and fruits programs are thriving, bolstering our ability to plan for the future with consistent access to products like Brussels sprouts and dates.”
As Altar Produce continues to lead and innovate within the fresh produce industry, it remains not just a business success story, but a beacon of sustainable agricultural practices and a testament to the power of visionary leadership and commitment to quality.
This is a company that not only feeds the world but also inspires a future where agriculture and sustainability go hand in hand.
Underpinning their success is a mission to:
Mission: Consistently supply premium food products year-round.
This mission is achieved through a relentless focus on customer satisfaction and loyalty, which Altar Produce cultivates through the continuous improvement of their products and services.
This ensures long-term satisfaction and fosters a strong, trustworthy relationship with their customers.
On the other hand, the core values of Altar Produce are the driving force behind their operations:
- Leadership
- Integrity
- Customer focus
- Innovation
These values guide the company in maintaining credibility by fulfilling commitments to suppliers, customers, and partners alike.
A culture of productivity permeates the company, emphasizing the importance of continuously evaluating and enhancing processes through innovative practices and technologies.
Moreover, Altar Produce places a high priority on quantifying performance and adopting a results-oriented approach.
This allows them to respond proactively and adapt swiftly to market changes and customer needs.
Their commitment to equity ensures a fair distribution of resources and responsibilities, fostering an environment where transparency and ethical conduct are paramount.
As Altar Produce continues to expand its influence and operations globally, it remains dedicated to cultivating leadership within its ranks and beyond, setting a clear path towards a promising future for the agriculture industry and global food supply.
