Calavo Growers, a century-old leader in the fresh avocado market, is celebrating its partnership with The Viru Group (Viru), a prominent international food group based in Peru. This alliance, which began in 2015, has been pivotal for both companies as they mark significant milestones—Calavo’s 100th anniversary and Viru’s 30th.

This collaboration is underscored by the introduction of co-branded cartons, showcasing both Calavo and Viru logos, ensuring a continuous supply of high-quality Peruvian avocados during the crucial transition period in Mexico’s avocado seasons, from May to September.

According to the press release from Produce BlueBook, this strategic partnership has been fundamental in maintaining a steady flow of avocados to meet consumer demand.

Viru, a privately held company, is a major player in the global agricultural sector. Operating over 30,000 acres of land and ten production facilities, Viru employs more than 17,000 people and exports its products to over 50 countries.

The company’s business segments include fresh, frozen, and processed foods. In 2011, Viru expanded its offerings by introducing avocados, which quickly became a cornerstone crop..

Yoselyn Malamud, CEO of Viru, emphasizes the importance of the partnership with Calavo: “Calavo has been instrumental in the growth of our avocado program. The mutual trust and confidence between our teams are invaluable as we plan for further expansion. Calavo shares our passion for the avocado business and has the expertise to support our ambitious goals.”

Viru prides itself on being a vertically integrated company, ensuring optimal freshness and efficient logistics by locating its state-of-the-art facilities near its fields and orchards, equipped with advanced technology. Malamud highlights the benefits of this approach: “At Viru, we operate as one unified entity, ensuring consistent quality across all our products. Our commitment to stringent food safety standards and employee well-being is unwavering.”

Sustainability is a core value for Viru, reflected in its mission, “We work today with tomorrow in mind.” The company is dedicated to the United Nations’ 17 Sustainable Development Goals and strives to become a 100% green company. Viru’s environmental initiatives include reducing consumption and implementing a circular economy for avocados. By utilizing discards for frozen products, avocado oil, or compost, Viru minimizes waste.

Viru’s commitment to social responsibility is also evident. The company has been recognized as Peru’s #1 Great Place to Work for five consecutive years, a testament to its investment in employee and community well-being through daycare facilities, educational programs, healthcare initiatives, and financial support. Malamud states, “Our people are our most valuable asset. We are incredibly proud to be recognized as a top employer, and we take seriously the responsibility to maintain that standard.”

Mike Browne, EVP Sales & Operations for Calavo, acknowledges the significance of partnerships: “Reaching 100 years as a trusted avocado supplier is a testament to the contributions of many people and industry partners. Our tremendous alliance with Viru is a shining example. Their commitment to quality standards, sustainability practices, vertical integration, and passion for avocados aligns perfectly with Calavo’s values, paving the way for continued growth in our Peruvian avocado program.”

As Calavo and Viru embark on another promising season, they remain committed to delivering exceptional avocados to consumers while upholding the highest standards in quality, sustainability, and social responsibility. This enduring collaboration ensures a bright future for both companies and their customers.

Calavo Growers, Inc. (Nasdaq: CVGW), a global leader in quality produce, is known for its avocados, tomatoes, and papayas, and is a pioneer in HPP guacamole and avocado-based foods. Founded in 1924, Calavo has a rich history of innovation, sustainable practices, and market growth. Headquartered in Santa Paula, California, Calavo serves retail grocery, foodservice, club stores, mass merchandisers, food distributors, and wholesalers worldwide.