As a long-time Platinum sponsor, Greenyard USA/Seald Sweet will debut a refreshed brand, expanded tropical fruit line, and sustainable packaging solutions at the largest fresh produce event in North America.
Greenyard USA/Seald Sweet, a prominent player in the fresh produce industry, has announced its participation in the 2024 International Fresh Produce Association (IFPA) Global Produce Show. The event, which will be held from October 17 to 19 in Atlanta, Georgia, is recognized as the largest produce exhibition in North America. Greenyard USA/Seald Sweet is set to make a significant impact, showcasing its latest offerings and innovations in a brand-new booth.
As a Platinum sponsor of the event for more than 25 years, Greenyard USA/Seald Sweet is reaffirming its commitment to the fresh produce industry by presenting a refreshed brand identity at booth #B2239.
Attendees of the event will have the opportunity to interact with the company’s team, explore a wide range of products and services, and discuss potential business collaborations. The updated booth will serve as an engaging space for visitors to learn about the latest advancements in the fresh produce sector, while the company’s representatives will be on hand to provide insights into Seald Sweet’s diverse product portfolio.
One of the key highlights of Greenyard USA/Seald Sweet’s exhibition will be the introduction of its expanding tropical fruit line. Featured products include lychees, rambutan, plantains, and mangosteen. These tropical varieties, along with others that will be introduced in the near future, demonstrate the company’s dedication to providing fresh, exotic fruits to meet growing consumer demand.
Visitors to the booth will be able to learn how these tropical offerings can enhance their own product assortments, as Seald Sweet’s solutions are tailored to address the unique needs of its business partners.
In addition to its tropical fruit line, Greenyard USA/Seald Sweet plans to offer attendees a unique culinary experience: a fresh and colorful twist on sushi made entirely from fruits and vegetables. These sweet and savory treats will be available for sampling at the booth, allowing visitors to taste the high-quality produce the company is known for. This creative presentation highlights Seald Sweet’s innovative approach to utilizing its diverse range of produce in new and appealing ways.
As part of its broader strategy, Greenyard USA/Seald Sweet continues to emphasize sustainability in its operations. The booth will feature the company’s sustainable packaging solutions, which are designed to reduce environmental impact while maintaining the quality of its fresh produce. Seald Sweet’s connection to a global network of growers ensures that it can consistently deliver high-quality products while prioritizing sustainability and responsible sourcing practices.
The company is also using this event to introduce new team members and connect with industry professionals. The team will be available throughout the show to provide further information on Seald Sweet’s innovations, tailored programs, and strategies for meeting the evolving demands of the fresh produce market.
Seald Sweet’s programs are designed to offer customized solutions that meet the specific needs of their partners and customers, reinforcing the company’s position as a trusted leader in the industry.
Founded in 1909 as a Florida citrus grower cooperative, Seald Sweet has grown into a key player in the global produce market. In 1998, the company became part of Greenyard, an international leader in fresh, frozen, and prepared fruits and vegetables. Today, Greenyard USA/Seald Sweet supplies a broad range of produce, including citrus, grapes, pears, avocados, and vegetables, through its extensive network of growers and partners worldwide.
Greenyard, listed on Euronext Brussels under the ticker symbol GREEN, employs approximately 8,600 people across 21 countries and generates annual revenues of around €5.1 billion. The company’s vision is to make healthy eating easy and enjoyable by providing fresh produce to consumers around the world, while also fostering sustainable practices. Its close relationships with both customers and suppliers are seen as vital assets in achieving this mission, contributing to its continued growth and leadership in the global fresh produce industry.
