California-based citrus leader to showcase innovative packaging, marketing tools, and domestic fruit varieties for the 2024-2025 season.
Bee Sweet Citrus is preparing to make a significant impact at the upcoming IFPA Global Produce & Floral Show, where the company will introduce its new premium citrus line and updated point-of-sale (POS) materials.
This event, set to take place next week, is a major platform for industry professionals to network and explore the latest trends in produce. The Bee Sweet Citrus team is eager to present their refreshed offerings, which are aimed at boosting interest in the citrus category for the 2024-2025 season.
The company, headquartered in California’s Central Valley, has a long-standing reputation for delivering high-quality citrus products. Founded in 1987, Bee Sweet Citrus remains family-owned and continues to be a prominent grower, packer, and shipper of premium citrus. This season, the company is transitioning from its offshore program to focus on domestic production, offering a variety of California-grown fruits. These include lemons, Meyer lemons, and pummelos, which are already available to customers, with oranges, mandarins, and both regular and Golden Gem grapefruit slated for shipment by the end of the month.
Bee Sweet Citrus is excited to showcase not just its products, but also its enhanced packaging and marketing tools. “We believe that our premium varieties can generate excitement about the citrus category and will encourage consumers to try something new,” said Monique Mueller, Director of Communications for Bee Sweet Citrus. The newly designed POS materials and packaging are part of the company’s efforts to revitalize its premium citrus line and increase consumer engagement.
In addition to its premium line, Bee Sweet Citrus will offer various marketing opportunities for retailers. The company is providing POS materials tailored to both its premium citrus and its domestic varieties, with products available in both bagged and bulk formats. These marketing tools are designed to help retailers effectively promote the citrus category at the store level, aiming to drive sales and consumer interest. As Mueller explained, “Over the last year, our team has worked hard to elevate the look of our premium line, and we can’t wait to showcase our newly designed packaging and POS material to the show’s attendees.”
Bee Sweet Citrus views the IFPA Global Produce & Floral Show as a key opportunity to reconnect with industry colleagues and to introduce its latest innovations. As stated in the company’s press release, the event provides a crucial space for professionals in the produce industry to discover new trends and exchange ideas. For Bee Sweet Citrus, it is also a chance to highlight their commitment to sustainability, innovation, and customer satisfaction—core values that have driven the company since its inception.
Retailers interested in learning more about Bee Sweet Citrus’ offerings can visit the company’s booth at C2566 during the event or contact them directly at 559-834-4200. By continuously innovating and improving its product line, Bee Sweet Citrus hopes to strengthen its position as a leader in the agriculture industry while offering consumers a fresh and exciting citrus experience.
