Marking Six Decades of Providing Exotic Flavors and Expert Guidance to the Produce Industry

J&C Tropicals, a family-owned distributor based in Doral, Florida, is celebrating its 60th anniversary of delivering exotic fruits, roots, and vegetables across the nation.

The company plans to mark this milestone throughout 2025 with special events, community outreach initiatives, and collaborations that spotlight its dedication to providing fresh, high-quality produce.

By launching a new anniversary logo and encouraging partners to commemorate the occasion, J&C Tropicals seeks to highlight how it has maintained its commitment to both innovation and tradition.

Its approach includes expanding beyond its initial boniato crop to now distributing more than 70 different tropical products, from mangoes to guavas, thereby showing how the business has successfully adapted to evolving consumer tastes while preserving family values.

The company’s six decades of expertise trace back to a modest start in 1965, when it focused primarily on boniato before gradually venturing into new market segments.

Throughout this journey, it has become a top distributor of dragon fruit and has established a reputation as a trusted adviser for retailers.

Its leadership sees this major anniversary as a chance to honor the past and look toward a future of continued growth.

J&C Tropicals has built relationships with farmers, retailers, and consumers that it hopes to strengthen with even greater engagement and visibility.

By advising stores on how to cater to modern, health-conscious shoppers, the company positions itself not only as a supplier but also as a resource for education and culinary inspiration.

“Since our father founded the company in 1964, J&C Tropicals has been a pioneer in the tropical produce industry, blending tradition with innovation to bring high-quality products from farms around the world to consumers’ dinner tables.”

Adrian Capote, Vice President of Sales at J&C Tropicals

This statement captures the essence of the business, which has emphasized blending new ideas with proven techniques right from its earliest years.

Although the original focus was largely local, J&C Tropicals steadily broadened its scope and now sources a wide variety of tropical fruits, roots, and vegetables, highlighting the brand’s adaptability and consistent quality.

The company credits part of its success to finding ways to help retailers develop profitable, appealing tropical produce sections that resonate with customers.

In emphasizing retailer support, J&C Tropicals aligns itself with emerging trends in consumer behavior, including a growing emphasis on healthy eating.

This has made tropical fruits and roots particularly attractive in supermarkets that target consumers seeking fresh options with unique tastes.

Over time, the company has advocated for clear communication about the nutritional benefits of these items, aiming to transform a standard shopping trip into a culinary adventure.

Its team remains convinced that an engaging in-store experience, paired with ongoing advice for retailers, can substantially boost sales and customer satisfaction.

By making knowledge-sharing a central part of its business model, J&C Tropicals demonstrates how it has become more than just a distributor of exotic produce; it strives to introduce a new generation of consumers to the flavors and health benefits found in tropical products.

“As we celebrate this incredible milestone, we reflect on the hard work, passion, and perseverance that have defined J&C Tropicals for six decades. Our journey has been shaped by the dedication of our team, the trust of both our farming and retail partners and the loyalty of our customers. We look forward to continuing our mission of delivering exceptional tropical produce to the world while honoring our family values and commitment to excellence.”

Jessie Capote, J&C Tropicals CEO

By attributing a large measure of this success to employees, farming partners, and loyal customers, the company underscores the collaborative spirit at its core.

This sense of unity, nurtured over decades of relationships, is now fueling multiple anniversary events aimed at giving back to the community.

The organization intends to partner with Chef Luis del Hoyo for educational programs and culinary experiences, demonstrating how vibrant tropical flavors can be integrated into daily meals.

J&C Tropicals encourages partners, customers, and the broader public to share their favorite memories on social media using the hashtag #JCTropicals60, reinforcing the anniversary’s broader theme of community celebration.

By providing resources and support that help retailers navigate what can be a complex category, the company aims to ensure that tropical produce remains accessible, exciting, and aligned with current consumer preferences.

Through these combined efforts, J&C Tropicals seeks to honor the pioneering work that began more than half a century ago and continue its mission well into the future.