Avocados From Mexico® is once again gearing up for football’s biggest night with a national shopper campaign designed to inspire fans and retailers alike.
As the top-selling avocado brand in the U.S., the company is capitalizing on the excitement surrounding the Big Game to boost sales and engage consumers. This year, the campaign will feature four-time Big Game champion and current broadcaster Rob Gronkowski, known for his charismatic personality both on and off the field. Gronkowski will introduce his own twist on guacamole—coined “Gronkamole”—featuring buffalo sauce to bring extra flavor to game day spreads.
Football’s grand finale is one of the biggest events for avocado consumption in the United States. In fact, according to Avocados From Mexico, retailers witness an average sales increase of 15% during the week leading up to the game compared to previous weeks. The demand for fresh guacamole continues to grow, making it an essential addition to any party. As stated in the campaign materials, when retailers promote avocados with branded Avocados From Mexico displays, unit sales can rise by an average of 25%.
The campaign kicks off in January, providing grocers with opportunities to showcase life-sized displays of Gronkowski, thematic packaging, and digital marketing toolkits. Retailers who participate can also access promotional materials that include rebate offers and eye-catching packaging designed to capture shopper attention.
“I’m excited to help fans elevate their Big Game celebrations with Avocados From Mexico,” Gronkowski said in a statement. “Now that I’m a spectator rather than a player, I can fully enjoy the game day experience, and food plays a huge role in that. My spicy buffalo ‘Gronkamole’ is guaranteed to fire up the whole crew, bringing the same heat I used to bring on the field.”
Fans can also benefit from exclusive savings during the campaign. Shoppers purchasing four avocados can receive a $1.50 rebate, adding further incentive to stock up for the event. Additionally, participants will have a chance to win prizes inspired by Gronkowski, enhancing the excitement around the promotion.
“Nothing elevates a Big Game gathering like fresh, flavorful food,” noted Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution at Avocados From Mexico. “We’ve seen from past sales that football fans eagerly anticipate our avocados each year. Partnering with Gronk allows us to deliver even more value to retailers and enhance the consumer experience with the quality they expect from us.”
Retailers interested in the campaign are encouraged to sign up quickly for their free displays and promotional packaging, available on a first-come, first-served basis. They can contact their Regional Director or visit the official website at www.avocadosfrommexico.com/shopper for more details on ordering.
Avocados From Mexico operates as a subsidiary of the Mexican Hass Avocado Importers Association (MHAIA). Its primary mission is to promote, advertise, and conduct research to support the success of Mexican avocado imports in the U.S. In partnership with the Association of Avocado Exporting Producers & Packers of Mexico (APEAM), the organization manages a highly efficient marketing program. Headquartered in Irving, Texas, Avocados From Mexico continues to lead the charge in making avocados a staple of American celebrations.
