Experienced Executive to Lead Strategic Growth and Enhance Brand Presence
Bako Sweet® has announced the promotion of Susan Noritake to the position of Vice President of Sales and Marketing, effective immediately.
With three decades of experience in the sales and marketing sector, including roles at Zespri International, Duda Farm Fresh Foods, Mann Packing, and Gill’s Onions, Noritake is poised to drive the company’s strategic growth initiatives.
Joining Bako Sweet in June 2023 as Director of Sales, Noritake has been pivotal in advancing the company’s sales and marketing strategies. Her efforts have not only enhanced the Bako Sweet brand but also elevated the sweet potato category as a whole. Under her leadership, the company has launched innovative campaigns that have successfully increased consumer demand and strengthened retailer partnerships.
“I am honored to step into this new role and build on the incredible momentum we’ve achieved over the past year. Looking ahead to 2025, I’m eager to implement our fresh strategies that will continue to differentiate Bako Sweet in the market and to deepen partnerships with retailers while driving even greater consumer excitement for our products.”
Susan Noritake, Vice President of Sales and Marketing
According to a press release from Bako Sweet®, Noritake has led initiatives that position sweet potatoes as a year-round staple, aligning with the company’s mission to “sweeten your every day” and boosting the brand’s presence in retail spaces.
This promotion will allow her to further expand Bako Sweet’s sales and marketing efforts, ensuring the brand remains a leader in the industry.
Matt McCort, Executive Vice President at Bako Sweet®, praised Noritake’s contributions, saying, “Susan has been a driving force behind our growth over the last year, bringing innovative strategies and unmatched expertise to the table. Her leadership and vision are invaluable as we continue to grow and solidify Bako Sweet’s position as the leading brand in the sweet potato category.”
In her new role, Vice President Noritake will focus on strategic growth and innovation, continuing to lead her team in maintaining Bako Sweet’s forefront position in the market.
