New packaging and limited-time varieties aim to capture consumer attention during peak holiday and seasonal promotions.
California’s citrus industry is gearing up for another season, with Bee Sweet Citrus set to debut its new premium citrus line. This comes as the company prepares to showcase several varieties under this exclusive line for the 2024/2025 season, including Golden Gem Grapefruit, Pummelos, and Royal Red Oranges. The move signals Bee Sweet Citrus’ dedication to offering top-tier products to its customers, aligning with its long-standing tradition of innovation and quality in the agriculture industry.
Bee Sweet Citrus, known for its extensive citrus offerings, has placed particular emphasis on the presentation and marketability of its new premium line. Monique Mueller, the company’s Director of Communications, highlighted the fresh approach: “This season, Bee Sweet’s Golden Gem Grapefruit, Pummelos, and Royal Red Oranges will be marketed under our new premium citrus line,” she stated. The distinct look of each variety is designed to complement various promotional periods, particularly during the holiday season.
The visual appeal of the new packaging is a key aspect of Bee Sweet’s marketing strategy. The Golden Gem Grapefruit and Pummelos feature golden hues that are expected to attract attention, especially during the festive months.
On the other hand, the bold red and blue tones used for the Royal Red Oranges are designed to create a striking contrast in the produce section, making them stand out to shoppers. Each product is wrapped in high-end graphics that highlight the seasonality and exclusivity of these varieties.
Exclusivity is central to Bee Sweet’s premium citrus offerings. “If there’s one word our team would use to describe our premium varieties, it would be exclusive,” Mueller noted. Available for a limited time, these products aim to create a sense of excitement among consumers. Retailers will also have access to specific marketing opportunities to drive consumer interest and boost sales during peak periods.
In addition to the attractive packaging, Bee Sweet’s premium citrus varieties will be available in both bagged and bulk formats. Point-of-sale materials will also be provided to retailers to support in-store marketing efforts, enhancing visibility and appeal. Bee Sweet’s Pummelos will be available starting in October, followed by the Golden Gem Grapefruit in November, and finally, the Royal Red Oranges will return to shelves in December.
For consumers or retailers interested in learning more about the new premium citrus line, including details about seasonality or marketing support, Bee Sweet Citrus encourages reaching out directly to their sales team. As stated in the company’s announcement, customers can contact a Bee Sweet sales representative at 559-834-4200 for further information.
Founded in 1987, Bee Sweet Citrus has built a strong reputation as a grower, packer, and shipper of premium California citrus. The family-owned business is based in California’s Central Valley and offers around ten different citrus varieties throughout the year. Bee Sweet continues to prioritize innovation, sustainability, and customer satisfaction, maintaining its position as a leader in the agricultural sector.
