In a recent update from Bobalu, a notable name in California’s agriculture sector, the company announced that the state has reached its peak strawberry production volume, marking a significant milestone not seen since 2018.
This surge in strawberry output has set new records, with over 9.8 million trays shipped in the week ending April 27, 2024, surpassing the previous high of 9.7 million trays recorded in late May 2018.
As the golden state continues to enjoy optimal growing conditions, the strawberry industry is witnessing robust volumes that are expected to sustain over the coming weeks.
Bobalu’s latest crop report suggests that despite minor weather challenges, such as slight rainfall in the northern districts, the strawberry farms have managed to maintain impressive production levels. Last week’s figures remained strong at over 9.3 million trays, indicating a consistent supply poised to meet national demand.
This peak season coincides with the nationwide celebration of Strawberry Month in May, providing an excellent opportunity for retailers across the country to promote strawberries. Bobalu anticipates that this momentum will carry into June, with potential for another peak, further solidifying a successful season for California strawberries.
In Oxnard, where some of Bobalu’s primary operations are based, the weather has been particularly favorable, supporting steady fruit size and volume. The company also benefits from an on-site processing facility that helps manage the quality of the produce.
By sorting out lesser-quality fruits and diverting them to freezing processes when necessary, Bobalu ensures that only the best strawberries reach the market. The current harvest rotation remains on a three-day schedule throughout May, focusing on maintaining the highest quality of fruit.
The health of the strawberry plants is reportedly excellent, with the mild daytime and nighttime temperatures contributing to the superior flavor profile of the fruits. Bobalu’s strategic acreage in Oxnard allows for consistent volume levels while waiting for the Santa Maria fields to reach their peak production phase, which is expected by early to mid-June.
According to Bobalu’s update, the Santa Maria fields, particularly on the westside, are in line with the harvest trends of other major regions like Watsonville and Salinas, predicting an equally prosperous output.
Once the Santa Maria ranches reach their peak volumes, they are expected to sustain high production into the fall, prior to the commencement of the fall crop. This seamless transition between production phases exemplifies the meticulous planning and robust agricultural practices that have positioned California as a leader in the strawberry industry.
As the season progresses, Bobalu remains optimistic about the ongoing success of California’s strawberry production. This year’s record-breaking volumes not only highlight the state’s agricultural prowess but also underscore the economic and cultural significance of strawberries in the regional and national markets.
Retailers and consumers alike can look forward to continued availability of high-quality strawberries, making this season one of the most promising in recent years for both producers and consumers in the strawberry market.
Congratulations to Bobalu and all berry growers across California for achieving such remarkable success this strawberry season, setting a sterling example of excellence in the industry.
