New product line includes Carrot Shakers, Side Dish Sizzlers, and Soup n’ Stewin’ Carrots, offering fresh, flavorful, and easy-to-prepare options for retail and foodservice customers.

Bolthouse Fresh Foods is enhancing produce aisles this fall with the introduction of three fresh and flavorful carrot products, all available in newly redesigned packaging. Aimed at both retail consumers and the foodservice industry, these innovations bring convenience and a variety of taste options to meals, snacks, and seasonal dishes.

The company has rolled out Carrot Shakers, Side Dish Sizzlers, and Soup n’ Stewin’ Carrots, providing healthy and easy-to-prepare choices for school lunches, casual dining, and holiday entertaining. Bolthouse Fresh Foods Vice President of Marketing, Karen White, emphasized the company’s consumer-driven approach and dedication to offering nutrient-rich foods that seamlessly fit into modern lifestyles. “This is a big year for Bolthouse Fresh Foods, underscoring our commitment to a more consumer-focused approach,” said White. The products are crafted to not only suit the current generation of consumers but also to cater to evolving preferences in convenience and healthy eating.

The new offerings introduce a variety of flavors and preparation methods to make it easier to enjoy carrots in daily meals. Carrot Shakers are a snacking innovation, consisting of fresh baby carrots paired with a burstable seasoning pouch to create a satisfying flavor experience. They come in Dill Pickle, Chili Lime, and Ranch flavors and are already featured in New York City Public Schools, promoting healthier snack options in school lunches and cafeterias.

Another product line, Carrot Side Dish Sizzlers, allows consumers to effortlessly add vegetables to any meal. The artisan-sliced carrots come with a sauce that can be added just before cooking. They are designed for quick stovetop, air fryer, or oven roasting, and are available in Garlic Herb, Sweet Honey Heat, and Herb Vinaigrette varieties. The ease of preparation makes them ideal for busy weeknights and casual gatherings.

For those looking to enhance their soups and stews, Bolthouse Fresh Soup n’ Stewin’ Carrots provide pre-cut carrots ready to be added to hearty winter dishes, reducing meal prep time for families during colder months. This offering fits the brand’s goal of combining convenience with nutritious ingredients.

The company is also working to expand its sustainability efforts. Bolthouse Fresh Foods is implementing compostable packaging across its organic carrot portfolio over the next two years. This step is part of their long-term goal to meet consumer preferences while contributing to environmental sustainability.

Alongside retail-focused products, Bolthouse Fresh Foods is addressing the foodservice market by offering versatile carrot options that enhance both casual and upscale menus. These foodservice solutions align with the growing demand for healthy, convenient foods that can be easily integrated into dishes. Some of the standout offerings include:

• Carrot Shakers for Foodservice: These individually packaged, seasoned carrots cater to the snacking market. The flavors Dill Pickle, Chili Lime, and Ranch make them suitable for a variety of occasions, from quick lunches to appetizers, and are already making a positive impact in the New York school system.
• Carrot Sticks and Matchstix: Providing a fresh alternative to traditional sides like chips, carrot sticks offer crispness and color, ideal for pairing with dishes like Buffalo wings or salads. Carrot Matchstix, meanwhile, serve as a convenient garnish or salad bar addition, adding a nutritious crunch to meals without the hassle of preparation.
• Baby Carrots: As a staple on charcuterie boards and appetizer platters, baby carrots offer a healthy, bite-sized option perfect for snacking in both casual and upscale settings.

In an effort to deepen consumer engagement, Bolthouse Fresh Foods is not only innovating in its product lines but also enhancing its digital and operational touchpoints. The company is launching a new website that will feature recipes and product information and is integrating QR codes into its packaging to give consumers quick access to these resources, thus improving the overall brand experience.

Bolthouse Fresh Foods will also be showcasing its carrot portfolio at upcoming industry events, including the International Fresh Produce Association’s Global Produce and Floral Show in Atlanta, GA, from October 17-19, 2024, and the National Association of Convenience Stores Trade Show in Las Vegas from October 8-10, 2024. These events are key opportunities for the company to present its fresh produce offerings to both retail and foodservice sectors, highlighting its commitment to quality, innovation, and convenience.

With these new product launches, Bolthouse Fresh Foods continues to position itself as a leader in the produce industry, providing nutritious and convenient solutions to meet consumer demands.