California Giant Berry Farms, a leader in fresh, high-quality berries, is launching an innovative approach to summer snacking by teaming up with the California Avocado Commission and the California Walnut Commission. These collaborations are designed to highlight the perfect summer snack combinations, rich in flavor and nutrition, through exciting consumer promotions.
Kyla Oberman, director of marketing at California Giant Berry Farms, shared, “This summer, we’re excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that goes beyond traditional advertising”.
And also added: “By engaging consumers on social media and offering exciting giveaways, we’re aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors.”
Throughout June, consumers can anticipate engaging social media campaigns featuring enticing giveaways. These promotions will showcase the versatility of California Giant berries, California avocados, and California walnuts, emphasizing their complementary nature and nutritional benefits. The campaigns aim to create a movement that celebrates healthy eating and fresh flavors.
The social media campaigns will feature eye-catching visuals and summer-themed prize packs for lucky winners, showcasing the versatility and nutritional benefits of these products. The goal is to create a snacking movement that celebrates the joy of healthy eating and fresh, flavorful ingredients.
The “Summer Snacking Duos” sweepstakes will kick off with the California Avocado Commission partnership, running from June 13 to June 19, 2024. Participants can win a prize pack containing a California Avocado Commission beach towel, a tray of California avocados, a tote bag, an avocado cutter, and stickers.
Additionally, winners will receive a California Giant Berry Farms branded Yeti tumbler, branded canvas tote, and free berries. To enter, consumers need to follow both California Giant Berry Farms and California Avocados on social media and comment on the sweepstakes post with their favorite summer plans or activities.
Following this, the partnership with the California Walnut Commission will run a sweepstakes from June 20 to June 23, 2024. Prizes for this round include a month’s supply of California walnuts, a reusable bag, and a branded dishtowel, along with a California Giant Berry Farms branded Yeti tumbler, branded canvas tote, and free berries. Entry requirements are similar, with participants needing to follow both California Giant Berry Farms and California Walnut Commission on social media.
According to the information by Produce Blue Book, these social media promotions are strategically designed to drive excitement and encourage consumption during the peak season. Oberman said, “Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we’re making it easier for customers to enjoy the bounty of the season.”
This collaborative effort is expected to not only boost the consumption of berries, avocados, and walnuts but also inspire consumers to experiment with new snack combinations. The initiative reflects California Giant Berry Farms’ commitment to promoting healthy eating habits and enhancing consumer engagement through innovative marketing strategies.
