At the recently concluded CPMA 2024, Superfresh Growers® showcased a groundbreaking innovation in sustainable packaging with their apple and pear industry’s first fruit bag made from post-consumer recycled plastic (PCR).
This new product represents a significant step in Superfresh Growers’ ongoing commitment to environmental sustainability and aligns with the increasing consumer demand for eco-friendly packaging solutions.
The PCR bags are crafted from recycled materials sourced from everyday items such as plastic bottles, milk jugs, and other bags, all collected from recycling centers across the United States. These materials can be continuously recycled, supporting an eco-conscious disposal cycle.
Certified by SGS Global Services® and approved by the FDA for food contact, the PCR bags maintain the cost equivalency to those made from 100% virgin plastic, presenting a win-win scenario for consumers, the environment, growers, and retailers alike.
Tyler Weinbender, Director of Sustainability and Packaging at Superfresh Growers, emphasized the strategic importance of this initiative. “The PCR Bag was an idea we formed a couple of years ago – we wanted a solution that could utilize recycled plastic resin and give it new life. As more products utilize PCR, it will help generate a market for that recycle stream, driving demand and increasing recycling rates,” said Weinbender.
Weinbender noted that the range of sustainable packaging options can be extensive and sometimes misleading. Companies must be vigilant in ensuring that their investments effectively advance sustainability goals. “We’ve seen a handful of new paper packaging options for apples recently but ultimately found that they require more energy and water and have a higher carbon footprint than monofilm bags. Additionally, we can minimize freight emissions by partnering with our local printers. Roughly two-thirds of our bags are made here in Central Washington State – something I’m proud of,” he added.
He also highlighted the challenges overcome during the project. “There were hurdles, but our local printer was aligned with our concept and helped make it a reality. We are already using recycled corrugate in our boxes and pulp trays, as well as PET in our cherry and berry clamshells, so the PCR Bag fits nicely into our sustainable packaging goals.”
The Superfresh Growers PCR bags, such as in-store drop-off programs, are designed to be recycled through existing plastic bag and film recycling streams.
By showcasing the PCR bags at CPMA 2024, Superfresh Growers highlighted their dedication to greater packaging sustainability and carbon footprint reduction. With a dedicated team of experts leading the charge, this innovation is just the beginning of their continued efforts to enhance sustainable practices in the industry.
