The Story Behind the World’s Favorite Premium Apple and Why It Continues to Captivate Taste Buds Globally
In the world of fruit, few varieties have captured the imagination and taste buds of consumers quite like Envy™ apples. This remarkable apple has quickly risen to prominence, becoming a favorite among fruit enthusiasts and casual shoppers alike. But what makes Envy apples so special, and how did they come to be?
The story of Envy apples begins in New Zealand, where they were developed using natural plant-breeding methods. By crossing Braeburn and Royal Gala apples, horticulturists created a fruit that combines the best qualities of both parent varieties. The result is an apple that boasts a perfect balance of sweetness, a refreshing aroma, a satisfying crunch, and an appealing appearance.
Since its introduction, Envy has garnered a reputation for excellence that extends far beyond its country of origin. Today, Envy apples are grown in prime locations around the world by a select group of skilled orchardists. These growers, united by their passion for producing superior fruit, employ world-class techniques to ensure that every Envy apple meets the brand’s exacting standards.
One of the key principles guiding Envy apple production is a commitment to environmentally responsible growing practices. Growers adhere to Integrated Fruit Production (IFP) methods, which they describe as simply “common sense.” This approach prioritizes sustainable farming techniques that benefit both the environment and the quality of the fruit. The result is an apple that not only tastes exceptional but is also produced with a conscience.
The appeal of Envy apples has not gone unnoticed by consumers or the media. In fact, the brand has received endorsements from some unexpected quarters. During an appearance on The Late Show with Stephen Colbert, legendary entertainer Barbra Streisand praised Envy apples for their “incredible” texture. This high-profile endorsement has only added to the brand’s growing cachet.
Envy apples have also found favor with other celebrities. Hallmark TV star Andrew Walker revealed to US Weekly magazine that he has eaten an Envy apple every day since discovering them at his local supermarket. Such devotion speaks volumes about the apple’s ability to win over even the most discerning palates.
The popularity of Envy apples extends beyond celebrity circles. The food website Eat This! featured Envy in a roundup of the best snacks available at Walmart, recommending them as a mindful option for those seeking a satisfying crunch and natural sweetness.
This widespread appeal has translated into impressive sales figures. According to Nielsen1 data, Envy apples remained the bestselling premium apple brand for the 52 weeks ending May 18, 2024. This success is particularly noteworthy given the competitive nature of the apple market.
The brand’s popularity was further underscored during the most recent U.S. growing season. Despite a significant increase in production volume, the entire crop of U.S.-grown Envy apples sold out in record time. Vince Lopes, senior vice president of U.S. sales and marketing for T&G Global, attributes this success to the excellent quality produced by Washington growers and the growing consumer demand for Envy apples.
The Envy website offers a variety of recipes designed to showcase the apple’s versatility, from refreshing summer salads to indulgent desserts. The apple’s ability to resist browning when sliced makes it particularly well-suited for use in charcuterie boards and other visually appealing dishes.
Envy™ Apples Take Center Stage in These Versatile Recipes | Images: Courtesy of Envy™
In an increasingly crowded marketplace, Envy apples have managed to carve out a distinct identity. By combining exceptional taste, ethical production practices, and clever marketing, the brand has positioned itself as a premium choice for discerning consumers. As Envy apples continue to win over new fans and solidify their place in the fruit aisle, it’s clear that this is one apple that truly lives up to its name.
1: Source: CP Conduit/Nielsen, Total U.S., Top 10 Apple Category, Latest 52 weeks ending 05.18.24.
