With increased domestic production and a new line of organic apples, Envy aims to meet rising demand and boost holiday sales through expanded partnerships and in-store promotions.
Envy apples are transitioning to a fresh, domestic supply in the U.S. market, marking the shift from imported supplies to the latest harvest in North America.
With last year’s Washington crop selling out faster than anticipated, Envy continues to experience double-digit sales growth, suggesting a strong consumer demand for this premium apple variety.
According to a news release, this season’s production is set to increase, as newly planted trees reach maturity and become ready for harvest.
Recognized as one of the leading premium apple brands in the United States, Envy aims to build upon its reputation with quality, visual appeal, and distinct flavor, which it considers central to driving further category growth.
Envy’s consistent performance in the market highlights its strong consumer appeal, particularly as the brand strengthens its offerings to meet evolving preferences.
For the first time, Envy will be expanding its line of organic apples in response to the growing demand for organic produce. According to the brand, this expansion aligns with its commitment to offering consumers a wider variety of premium organic options nationwide.
The popularity of Envy organic apples is notable; organic shoppers rank among the top in metrics like purchase rate, spend per trip, and average basket value, according to data from a Numerator Total Commerce Shopper Comparison report from June 2024. This data underscores the brand’s ability to attract shoppers who are willing to spend more, both on Envy apples and across other product categories.
Moreover, Envy organic apple buyers tend to purchase a diverse array of items, providing an added benefit to retailers.
“By attracting more Envy organic shoppers, retailers can enhance overall store traffic and ultimately drive a higher velocity for their produce category,”
This cross-category impact highlights the strategic importance of Envy’s organic expansion, especially for stores aiming to increase foot traffic and elevate their fresh produce sales.
As the holiday season draws near, Envy is preparing to launch its annual partnership with Hallmark, a collaboration that seeks to engage consumers with festive in-store displays, digital content, and social media activities.
This year’s holiday campaign will feature point-of-sale materials, in-store sampling, and seasonal recipes available through the Holidays with Envy website, offering customers culinary inspiration for gatherings and special occasions.
Produced in North America, Envy apples are distributed and marketed by CMI Orchards, Oppy, and Rainier Fruit Co. The combined efforts of these distributors ensure that Envy apples reach retailers nationwide, providing consumers with both conventional and organic options to suit their preferences.
