Revamped system offers advanced analytics, truckload volume estimates, and consumer demographic insights for unparalleled intelligence in Canada’s produce market
On February 10, 2025, Execulytics Consulting, a premier Canadian market research and advisory firm, unveiled significant changes to its innovative reporting system previously known as Proxy Market Share.
The revamped system, now rebranded as The Produce Report: Canada, not only continues to deliver market share estimates for produce departments across major Canadian retailers but also introduces a suite of enhanced functionalities designed to provide deeper insights into the Canadian produce industry.
This transformation aims to offer produce suppliers whether they are based in Canada, the United States, or internationally a comprehensive tool to better understand market dynamics, optimize supply chains, and drive strategic decision-making in a competitive environment.
Originally launched last year, the Proxy Market Share report delivered actionable market share estimates for fifty top items and categories sold in produce departments, enabling suppliers to identify market leaders, laggards, and shifts in retailer performance.
The system’s interactive analytics and accessible pricing model made it an invaluable resource for produce companies seeking to navigate a rapidly evolving market.
However, recognizing that the scope of the produce market extends far beyond mere market share percentages, Execulytics has now integrated multiple data sources to create a more holistic view of the industry.
The enhanced report now includes monthly and quarterly truckload volume estimates for each retailer across their regional operations, providing a clearer picture of logistical trends and distribution efficiency.
These demographic details equip produce suppliers with the knowledge needed to tailor marketing strategies and product offerings to specific customer segments, thereby enhancing overall market performance.
This granular approach allows suppliers to pinpoint niche trends and adjust their inventories to meet specific consumer demands, offering an unprecedented level of clarity and strategic foresight into the Canadian market.
“Existing 2025 subscribers will see the new branding starting with this month’s reports, complete with the new enhanced functionality. For those who have not yet subscribed for 2025, we offer a free, no obligation demo of the system, to determine if it could be a fit for your company.”
Mike Mauti, Managing Partner for Execulytics
This statement underscores the firm’s commitment to not only retaining current clients with improved service and insights but also attracting new subscribers who can benefit from the expanded capabilities of the report.
With its new name, The Produce Report: Canada, the system now better reflects the comprehensive nature of the data it provides and the strategic value it offers to produce suppliers.
The report’s enhanced functionality is expected to drive success by enabling companies to optimize their supply chains, adjust to regional market variations, and ultimately achieve faster financial returns.
Some suppliers have noted that even a modest increase in performance such as the sale of just two additional truckloads can result in significant revenue gains, making the report an essential asset for competitive growth.
The Produce Report: Canada now stands as a powerful resource in the Canadian produce market.
