Company Anticipates Strong Demand and Exceptional Quality for Holiday Variety Grapes
Four Star Fruit, a premium grower and marketer of table grapes, is gearing up for a promising Holiday grape season, known for its exceptional sweetness and distinctive late-season profile. This seedless variety has become a favorite among consumers across the nation, easily recognizable for its quality. Despite the challenges posed by the recent summer heat wave affecting some grape varieties, Four Star Fruit reports no issues with the Holiday variety, which is currently in the early stages of maturity.
Jack Campbell, President of Four Star Fruit, expressed optimism about the upcoming season, stating, “We are looking forward to another great Holiday season with strong promotable volumes. Our team is fully equipped and ready to collaborate with retail partners to deliver an exceptional eating experience, driving robust consumer demand this fall.”
Earlier this year, Four Star Fruit solidified its leadership in the table grape industry by acquiring the complete Holiday grape program from Agriculture Capital’s Columbine Vineyards. This acquisition grants Four Star Fruit exclusive rights to all brands, trademarks, and DNA associated with the Holiday variety, further enhancing their market position.
Holiday clamshells and bags are now available for retailers. For more information, interested parties are encouraged to contact their Four Star Fruit sales representative.
Founded in 1987, Four Star Fruit has been a family-owned and operated grower-shipper of premium table grapes for three generations. The Campbell family oversees the production of both conventional and organic grapes, including their trademarked Pristine® variety. Their fields are spread across the San Joaquin and Coachella Valleys, as well as internationally in Peru, Chile, and Mexico. With a top-of-the-line facility, Four Star Fruit ensures innovation and flexibility in packaging, maintaining the highest quality from planting to harvest, packing to shipping.
