Fresh Del Monte Produce Inc. has officially launched the Rubyglow pineapple in the United States, a new, high-end variety of the popular tropical fruit, after its initial introduction in China earlier this year.
The Rubyglow pineapple, known for its distinctive deep red shell and bright yellow flesh, delivers a unique sweet flavor, making it the most exclusive pineapple offered by the global produce giant.
This launch follows a robust global demand that has placed many enthusiasts on a waitlist since its debut in January. The Rubyglow pineapples are now available through select regional grocers and online specialty produce retailers across the nation.
“As the global leader in fresh pineapples, Fresh Del Monte offers an extensive lineup of different varieties, from traditional to extra sweet versions, in various sizes from personal to sharable, giftables such as Pinkglow pineapple – the world’s only pink pineapple – and now Rubyglow pineapple, the latest showcase of our innovation and leadership in this category”
Melissa Mackay, Vice President of Marketing for North America at Fresh Del Monte
Offered as an ultra-premium ‘designer’ fruit, Rubyglow is targeted at high-end consumers, and is marketed as an ideal choice for unique gifts or sophisticated entertaining.
The Rubyglow pineapple is the result of a 15-year development program in Costa Rica and involves a crossbreed between traditional and Morada pineapple varieties. Each Rubyglow pineapple takes two years to mature, is ripened naturally on the plant, and sold without a crown in specially designed packaging.
The complex cultivation process and limited seed supply contribute to the scarcity and exclusivity of the fruit both in the U.S. and globally.
Fresh Del Monte has been at the forefront of pineapple innovation since the 1990s, offering a variety of pineapples to cater to diverse consumer tastes. The company’s innovative range includes the Del Monte Gold Extra Sweet Pineapples, Honeyglow, PINKGLOW, and the environmentally friendly Del Monte Zero carbon-neutral pineapples.
All these varieties, including Rubyglow, adhere to sustainable practices in planting, harvesting, and transportation to ensure minimal environmental impact.
According to Mackay, every aspect of the Rubyglow pineapple—from its vivid color and taste to its elegant packaging—has been carefully crafted to provide a premium experience to consumers. “This exquisite tropical fruit is another gem in our crown, and we are thrilled to introduce this groundbreaking pineapple to North America,” she added.
Rubyglow pineapples are now available for purchase in the U.S., with prices set by individual retailers. This introduction not only expands Fresh Del Monte’s product line but also reinforces its position as a leader in the fresh produce market.
