California Giant Celebrates Larger Berries and Modern Packaging for Peak Spring and Summer Sales
California Giant Berry Farms has introduced a new look for its Giant Blueberries, aiming to highlight the premium size and taste of these jumbo berries, which will be available in stores and restaurants across multiple growing regions from March through August.
The company anticipates peak availability in April and May, and it has structured its sourcing strategy to begin in Mexico before moving to California and eventually the Pacific Northwest as the season advances.
By adopting this staggered approach, California Giant intends to guarantee a consistent volume of flavorful berries for consumers, who helped select the modern label design.
This updated label, according to the release, celebrates a product line that has been expanding ever since the opening of the company’s blueberry packhouse in Santa Maria, California, an operational hub that supports its own growers as well as external partners by providing co-packing services.
California Giant’s emphasis on product quality is evident in the way Giant Blueberries are handled at the Santa Maria packhouse.
Each piece of fruit is processed through a Unitec sorting line, which relies on high-tech equipment to evaluate color, firmness, and size specifically screening for berries over 20 millimeters along with other indicators that reflect overall excellence.
The goal is to ensure only the best possible fruit makes it to the clamshell, reinforcing the company’s dedication to delivering a consistent, premium product.
By adhering to these quality control measures, the berry producer aims to meet shifting consumer demands and sustain a positive reputation in an increasingly competitive market segment.
“We’re thrilled to see our new Giant Blueberry label in restaurants and stores. The fun, newly designed look reflects the premium quality and exceptional size of these jumbo blueberries, and we’re confident it will resonate with shoppers.”
Kyla Oberman, Director of Marketing for California Giant
With these words, the company underscores its belief that packaging can be as meaningful to buyers as the product itself.
By pairing an appealing label with what it calls “exceptional size,” California Giant hopes to capture the attention of both established blueberry enthusiasts and those who may be drawn in by the promise of a superior eating experience.
To understand why big blueberries are attracting such interest, California Giant points to Nielsen data illustrating that jumbo blueberries are enjoying robust growth in both dollar sales and pounds sold compared to the previous year.
This trend is not merely a minor uptick but reflects a rapidly expanding segment of the berry category, suggesting that consumers now prioritize size and quality more than ever.
“The data is clear that consumers are seeking out larger, higher-quality blueberries. Our Giant blueberries deliver on that demand, offering an exceptional eating experience, complemented by the rigorous quality standards of California Giant Berry Farms.”
Tim Youmans, Vice President of Sales for California Giant
This emphasis on taste and quality control aligns with the company’s ongoing strategy to differentiate its products in a crowded marketplace.
By investing in both innovative packaging and technology-driven sorting methods, California Giant aims to solidify a brand identity tied closely to premium standards.
The blueberry packhouse in Santa Maria plays a central role in ensuring these standards remain consistent across every phase of the operation.
In addition to processing the berries, the facility works with various growers and outside suppliers, which helps streamline the supply chain.
The objective is to make certain that retailers and foodservice operators have access to jumbo blueberries throughout the spring and summer.
By establishing a sustainable pipeline from field to fork, the company believes it can maintain stable volumes even as it shifts sourcing from one growing region to another.
