Over 3,000 attendees from 70+ countries gathered for three days of networking, education, and strategic initiatives, setting the stage for the future of the fresh produce and floral industries.
The International Fresh Produce Association (IFPA) concluded its annual Global Produce & Floral Show in Atlanta, Georgia, marking three transformative days for the fresh produce and floral industries. The event brought together over 3,000 attendees and buyers from more than 70 countries, with a floor space of 331,000 square feet, making it one of the largest in recent years.
During the event, IFPA CEO Cathy Burns highlighted the significance of the gathering, calling it “one of the greatest good-for-my-soul moments of the year.” Burns added that the event captured a dynamic mix of innovation and energy, as industry leaders united to celebrate their shared impact on people, plates, and the planet.
A key moment of the conference was Burns’ State of the Industry address, where she discussed emerging trends, including sustainability efforts and technological innovation. As stated in the presentation, the IFPA recently achieved a notable milestone by securing observer status with the United Nations Framework Convention on Climate Change. Burns also reflected on earlier advocacy victories, such as progress with the Women, Infants, and Children (WIC) program.
The conference also served as a platform for IFPA leadership to outline future plans. John Anderson, 2024 Chair from Oppy, introduced the “Fight for Fresh” campaign, designed to influence policy and legislation across global markets. Meanwhile, Tammy DeBoer, 2025 Chair from Harris Teeter, unveiled the IFPA’s 2025-2027 Strategic Plan, aimed at advancing industry priorities and preparing the sector for future challenges.
Beyond the strategic discussions, the conference featured inspirational talks from prominent figures such as Netflix co-founder Marc Randolph, Girls Who Code and Moms First founder Reshma Saujani, Kroger CEO Rodney McMullen, and political commentator A.B. Stoddard. These leaders contributed to the Education Festival, which provided valuable insights for business growth and strategies to boost consumer engagement.
Networking opportunities were another highlight, with the Expo hosting more than 1,100 exhibitors from 32 countries, including 130 first-time participants. Over 210 companies showcased innovative products in the Fresh Ideas Showcase. Among the show’s special events was the Foundation for Fresh Produce 5K, which saw record participation with more than 830 runners.
On the final day, the IFPA announced the winners of its Expo Awards. Notable honors included Little Leaf Farms for Best First-Time Exhibitor and Alpine Fresh/Hippie Organics for Best Island Booth in Produce. Other winners spanned various categories, recognizing businesses like MSC – Mediterranean Shipping Company, Litehouse Inc., and Sun Lovin Foods. Bolthouse Fresh Foods‘ Home Compostable Bag was awarded Best Sustainable Packaging, while Pure Flavor’s Amora Mini Melons received Best Product Promo recognition in the sustainability category.
According to Burns, the organization deeply appreciated the efforts and contributions of attendees, exhibitors, and partners, expressing gratitude for their participation. “We will see you all in Anaheim in 2025!” she announced, signaling excitement for the event’s next iteration.
The IFPA, the largest global association representing the fresh produce and floral sectors, emphasized its mission to foster industry growth by advocating for positive change and providing support through meaningful connections. The association aims to help members thrive with confidence by aligning innovative strategies and advocacy efforts to create a prosperous future for all.
