“With California and Moroccan crops in full swing, Morning Kiss Organic promotes mandarins as a health-driven choice for the new year.”

January marks a prime period for promoting mandarins, with crops from California and Morocco reaching their peak.

Morning Kiss Organic, a brand under DiSilva Fruit, is capitalizing on this opportunity by highlighting both organic and conventional mandarins as a healthful way to start the new year.

Known for their vitamin C packed benefits, mandarins are positioned as a key product for consumers adopting health driven lifestyle changes, according to the company.

In recent years, the demand for specialty citrus has experienced notable growth in both conventional and organic categories, with organic citrus standing out as a top performing sector among all organic purchases.

As stated in a news release, Morning Kiss Organic offers a robust citrus portfolio that includes navels, grapefruit, lemons, limes, and a variety of specialty items such as heirloom navels, cara-cara navels, blood oranges, minneolas, stem and leaf murcotts, satsumas, golden nuggets, pummelos, and melo golds.

“Mandarins are immune boosting superstars packed with vitamin C, so they are ripe to see demand this winter. The new year often prompts consumers to make healthier choices, from increasing their intake of fruits and vegetables to prioritizing organic options.“

Alden Guptill, sales manager for DiSilva Fruit.

With strong navel and mandarin volumes exceeding last year’s levels, the company sees significant opportunities for promotional campaigns, particularly for bagged citrus.

Recognizing that value is a priority for consumers, Morning Kiss Organic and DiSilva Fruit are committed to offering high quality citrus at competitive price points to drive sales.