New strawberry, blackberry, and blueberry varieties join the successful Summer Dream Raspberry, promising consumers sweet, fresh flavors and vibrant packaging inspired by the summer season.
Mastronardi Produce has revealed the latest additions to its Summer Series Berries line, which will be showcased at the upcoming IFPA Global Produce & Floral Show. The new releases include Summer Delight Strawberry, Summer Magic Blackberry, and Summer Pop Blueberry, all of which join the previously launched Summer Dream Raspberry.
These berries, known for their sweetness and vibrant summer-inspired flavors, reflect the company’s commitment to providing high-quality produce throughout the year.
As berries continue to see growing demand in the produce sector, Mastronardi Produce is tapping into consumer preferences for fresh, flavorful fruits.
According to Dean Taylor, Vice President of Business Development at Mastronardi Produce, the new berry varieties have been carefully cultivated to deliver both exceptional taste and extended shelf life. “Consumers have demonstrated they are looking for flavorful berries with lasting freshness, and we believe the Summer Series will exceed their expectations,” Taylor stated. The berries are grown in high-tech greenhouses, ensuring consistent quality and flavor, key attributes that have made the company a leader in the greenhouse berry market since 2003.
The Summer Series is designed to taste great and capture the essence of the season with its eye-catching packaging. Featuring tropical designs and bright colors, the packaging aims to reflect the lively energy of summer, making it easy for shoppers to spot the products on store shelves. These new berry varieties are sweeter than traditional options and promise to bring the taste of summer to consumers year-round.
The Summer Dream Raspberry, launched in 2023, received a positive reception, encouraging the expansion of the line with these new SKUs. Retailers and consumers alike have shown strong interest in berries that offer superior flavor, and Mastronardi Produce has responded with a range that highlights the freshness and sweetness consumers crave.
Mastronardi Produce, a family-owned company for over 70 years, has long been an innovator in the greenhouse industry, growing a variety of produce under well-known brands such as SUNSET®, BerryWorld®, and Queen of Greens®. As stated in the company’s press release, their focus on high-quality products has earned them a strong reputation in the market for tomatoes, peppers, cucumbers, berries, and more.
Visitors to the IFPA Global Produce & Floral Show are invited to explore the Summer Series Berries at Booth #1639.
