The renewed collaboration brings mango-themed treats, interactive activities, and exciting giveaways to FSU football and other athletic events, enhancing the fan experience while promoting the nutritional benefits of fresh mangos.
The National Mango Board (NMB) and Florida State University (FSU) Athletics have reaffirmed their collaboration, extending a marketing partnership that has already proven successful over the past year. This renewed agreement will continue to infuse fresh mango promotions into the vibrant atmosphere of FSU’s sports events, creating memorable experiences for both athletes and fans. This initiative aims to enhance the game day environment while promoting the benefits of fresh mangos to a wider audience.
This renewed partnership will see the return of the National Mango Board at key FSU venues, including Langford Green and Doak Campbell Stadium. With a focus on football, baseball, and softball, the NMB’s presence is set to make a splash during major events throughout the season. Football games, in particular, will be a central focus, with mango-themed promotions taking place during the September 2 match against Boston College, the September 21 game against the University of California, Berkeley, and the October 5 face-off with Clemson University. Fans can expect a lively mix of mango-inspired treats, interactive activities, and engaging giveaways at these events.
“We’re absolutely thrilled to extend our partnership with Florida State University Athletics,” said Dan Spellman, the National Mango Board’s marketing director. “The Seminoles’ electrifying game-day atmosphere is the ideal setting to share the delicious taste of fresh mangos, as well as the fruit’s versatility and nutritional power packed into every bite.” His statement reflects the enthusiasm both organizations have for this partnership, which blends sports culture with health-conscious initiatives.
The season’s kickoff will be marked by the debut of the Mango “Joy Ride” food truck at FSU’s home opener on September 2. This innovative mobile experience will deliver fresh mango treats directly to fans, complete with interactive activities and photo opportunities. The food truck’s presence is designed to create a more immersive and flavorful experience, offering a unique twist on traditional game day festivities.
Bill Houston, general manager of Florida State Global Partnerships, expressed similar excitement, stating, “We are proud to continue our partnership with the National Mango Board to promote nutritional choices and delicious flavors to our fans. At Florida State, we are always striving to improve the game day experience for our fans, and our continued partnership with the National Mango Board is an exciting way to do that.” His comments underline the shared commitment to enhancing the overall fan experience while spotlighting nutritious options.
This partnership not only showcases the nutritional benefits of mangos but also aligns with broader marketing goals. The NMB’s involvement in FSU Athletics is part of a larger vision to transform mangos from an exotic fruit into a staple in U.S. households. With each serving containing essential nutrients like vitamin C, folate, and fiber, the National Mango Board’s mission is to highlight the superfruit’s health benefits and versatility.
Florida State Global Partnerships, which facilitates this collaboration, operates under the umbrella of Legends, a major player in sports and entertainment marketing. Legends has built a reputation for delivering high-quality live and digital experiences for some of the most renowned brands in the industry. By partnering with FSU Athletics, they aim to bring innovative and engaging experiences to the Seminole fan base.
As this partnership enters its second year, fans can anticipate even more creative ways to enjoy fresh mangos at FSU events. The collaboration emphasizes both organizations’ dedication to enhancing the gameday experience while promoting healthy and flavorful snack options. For further details on the National Mango Board’s initiatives and updates on their partnership with FSU Athletics, visit Mango.org.
