Expanded acreage and high-performing proprietary varieties drive record-breaking raspberry yields, ensuring consistent supply for consumers and retailers through year-end.
Naturipe Farms is setting new records with its raspberry crop this year, which is being harvested from both Baja and central Mexico. The company’s proprietary conventional and organic varieties are yielding high volumes, ensuring a plentiful supply for raspberry enthusiasts throughout the year.
The increase in production comes as part of Naturipe Farms’ long-term efforts to meet the growing demand from consumers, positioning the company to continue its market expansion.
Fernando Aguiar, director of business development at Naturipe Farms, highlighted the significance of this year’s harvest in a recent conversation with The Produce News, stating that it’s one of the best crops they’ve produced in terms of both quality and quantity. “We’ve spent decades carefully cultivating our raspberries, and this year’s crop is some of our best ever,” Aguiar said, emphasizing that the company’s focus on meeting customer needs has been a key driver of this expansion. He encouraged consumers to enjoy the fruit in various ways, from adding them to salads or desserts to simply eating them straight from the clamshell.
The record-setting harvest can be attributed to two main factors. Firstly, Naturipe has responded to increasing consumer demand for raspberries by expanding its acreage across all growing regions. This strategic move has enabled the company to grow, harvest, and distribute more raspberries than ever before.
Secondly, the success of Naturipe’s proprietary varieties has played a significant role in the exceptional performance of this year’s crop. Environmental conditions and advanced cultivation techniques have further boosted the yield, contributing to the company’s impressive growth.
Naturipe Farms expects robust volumes of both conventional and organic raspberries to continue through the end of the year. This strong performance not only meets current demand but also sets the stage for future growth. The company’s expanded acreage and improved crop quality give it the capacity to sustain its upward trajectory in the coming years.
Jim Roberts, president of sales at Naturipe Farms, expressed excitement about the record crop and its potential to satisfy both retailers and consumers. “We’re excited to provide our customers with a plentiful selection of raspberries that we are confident will be a standout for retailers and consumers,” Roberts said. He reiterated the company’s commitment to maintaining consistent quality and availability, ensuring that consumers can count on Naturipe’s raspberries when they return for more.
