The International Fresh Produce Association (IFPA) successfully hosted The Mexico Conference 2024 in Guadalajara on May 22-23, attracting over 460 agribusiness leaders from across Mexico, Central America, the U.S., and Canada.
This significant event brought together the entire supply chain of the vibrant floral and produce industry, creating a dynamic environment for learning, networking, and business development.
The conference’s success was made possible by the concerted efforts of sponsors, exhibitors, producers, buyers, exporters, importers, distributors, service providers, media allies, and the industry at large.
IFPA expressed heartfelt appreciation to all participants for their vital contributions.
Jose Ferrer, Senior Director of Produce Sourcing at Walmart and a member of IFPA’s Mexico Council, remarked on the event’s success, stating:
“The Mexico Conference was a highly successful gathering that brought together the most important players in the Mexican produce industry, all in one place. The primary objectives of this event were to foster business development, provide valuable information for associates, and create the right environment for discussions on key topics for the produce industry.”
– Jose Ferrer
This year’s conference featured a unique format designed to facilitate connections and business opportunities. The educational sessions addressed crucial industry challenges, including the current market state in Mexico, new developments in food safety policies and product training programs, climate change and water scarcity, consumer trends, and the future and challenges of the Mexican labor force over the next decade.
Exhibitors filled the space with color, flavor, and business opportunities, showcasing innovations that contribute to a healthier and more sustainable world.
The conference provided an ideal environment for industry professionals to reconnect with old friends and make new contacts, emphasizing staying updated on industry trends and discovering new growth opportunities.
A standout feature of the event was the Business Roundtables dynamic, which successfully connected producers with buyers, resulting in over 250 effective business meetings. This initiative exemplified the conference’s focus on fostering meaningful business interactions and partnerships.
Participants shared glowing testimonials about the value and impact of The Mexico Conference.
Many highlighted the event’s unique role in the horticultural sector, its vibrant atmosphere, and its focus on sustainability and future trends. Attendees praised the well-curated content, effective networking opportunities, and the diverse range of products and services showcased.
They emphasized how the conference facilitated meaningful business interactions and partnerships, underscoring its significance for business development and the overall growth of the fresh produce industry.
The Mexico Conference 2024 proved to be a dynamic space for conversation, interaction, proposals, learning, best practices, and business flows.
This aligns perfectly with IFPA’s mission to connect all parts of the supply chain and create a prosperous future for all stakeholders in the fresh produce industry. As the event concluded, anticipation already began building for next year’s gathering.
The IFPA is expected to announce the date for The Mexico Conference 2025 soon, promising another invaluable opportunity for industry leaders to connect, learn, and grow.
