Episode #7 – Welcome to this new episode of the Produce Leaders podcast.
In today’s episode of the Produce Leaders Podcast, we’re excited to feature our recent conversation with Bill Prescott, Director of Sales and Marketing at Sun Valley Floral Farms.
We’ll dive into the journey of Sun Valley Floral Farms, from its humble beginnings in Myrtle Point, Oregon, to becoming a national leader in the floral industry.
Listen to this episode here:
Key points we’ll cover include:
- The impact of the unique climate in Arcata, California, on their flower cultivation.
- Sun Valley’s commitment to quality and sustainability that sets them apart.
- Strategic placement of flowers in retail environments and their emotional impact on consumers.
- Innovative breeding and production techniques, including the introduction of unique varieties like Ilex Verticillata (Winterberry).
- Sun Valley’s focus on domestic production to offer fresher products with a lower carbon footprint.
We hope today’s episode provides valuable insights into how strategic decisions and innovative practices can drive success in the floral industry.