Strella is a pioneer in the agricultural technology landscape, utilizing predictive analytics to revolutionize the way produce shelf life is managed across the supply chain.
Founded by Katherine Sizov and Jay Jordan, who met during their college years, Strella has grown from a visionary startup into a key player in the agritech sector. Their innovative approach is rooted in Sizov’s molecular biology insights and Jordan’s technological acumen, which together have developed a system that significantly reduces food waste while enhancing produce quality.
Strella’s core technology involves sophisticated sensors that monitor ethylene, CO2, O2, temperature, and humidity within Controlled Atmosphere (CA) storage rooms.
These sensors provide vital data that allows packers to determine the optimal time to open each room, addressing a longstanding problem where up to 60% of a packout could be lost due to premature or delayed room opening.
This predictive capability not only saves significant costs but also improves the overall quality of the produce that reaches the market.
For retailers, Strella’s real-time data and analytics translate into reduced shrinkage and enhanced quality in stores and warehouses. By accurately predicting the ripening stages of produce, retailers can better manage their inventory, ensuring that consumers receive fresh, appealing fruits and vegetables.
This capability is crucial for maintaining consumer trust and loyalty in a competitive retail environment.
Importers benefit from Strella’s technology through improved slotting decisions that optimize the quality of produce at the time of shipping. This predictive insight ensures that the freshness of imported goods is maintained, maximizing profitability by reducing losses due to spoilage during transportation.
In addition to operational improvements, Strella is dedicated to sustainability. Their technology supports efforts to reduce the environmental impact of food waste, aligning with global sustainability goals and contributing to a more sustainable agricultural ecosystem.
The use of Strella’s sensors and data-driven recommendations helps the entire supply chain operate more efficiently and sustainably.
Strella has garnered significant attention and accolades for their contributions to the agritech industry, including a feature in IBM’s New Creators series and a victory in the Seattle Geekwire pitch competition. Monitoring 15 percent of U.S. apples, Strella’s sensors are proving their worth and scalability, showing how data can be effectively used to transform traditional agricultural practices.
As Strella prepares to showcase their innovative solutions at CPMA 2024 in the Innovation Zone, they continue to lead the charge towards a more productive, sustainable, and technologically advanced agricultural industry.
Their participation in this event underscores their role as innovators and leaders in agritech, setting the stage for further growth and impact in the agriculture sector.
By integrating technology with traditional farming operations, Strella is not just improving the economics of agriculture but is also paving the way for a more sustainable future, demonstrating how predictive analytics can be a powerful tool in the global effort to combat food waste.
