New holiday-themed packaging, social media initiatives, and in-store displays aim to boost engagement and celebrate the joy of Cuties® throughout the season.

Sun Pacific®, the company behind America’s favorite Mandarin brand, Cuties®, has launched a comprehensive marketing campaign centered on its brand promise: “Grown with Love for those you Love.”

This initiative, named “Peel the Love,” aims to connect with consumers during key moments throughout the season, focusing on the simplicity and joy that Cuties bring to daily life.

The campaign kicks off this holiday season with the introduction of festive holiday-themed stickers adorning Cuties and their packaging. These visuals are part of a broader effort that includes a robust social media push, digital advertising, influencer collaborations, office sampling, and in-store displays.

Additionally, a loyalty program is being implemented to encourage repeat purchases among the brand’s core audience. As highlighted in a press release, Cuties’ appeal lies in their exceptional taste and convenience, making them a go-to snack for families and individuals alike.

“Our new marketing campaign is designed to drive shoppers to stores to buy Cuties and Peel the Love during key moments throughout the season,” said Sarah Deaton, Director of Marketing at Sun Pacific.

“In today’s busy world, it’s important to find simple pleasures. Cuties invite everyone to pause, savor life’s small joys, and Peel the Love, whether it’s a family gathering, a quiet moment for yourself, or time spent with friends.”

— Sarah Deaton, Director of Marketing at Sun Pacific.

The campaign underscores the versatility of Cuties as a healthy, flavorful snack that fits seamlessly into modern lifestyles. “Cuties are the perfect size for an on-the-go or at-home snack,” Deaton noted. “They’re ideal for moms, kids, and anyone looking to maintain their health and wellness goals. Plus, their convenient size makes them easy to pack into lunch boxes, backpacks, and tote bags.”

Retailers play a crucial role in bringing the campaign to life in-store. Sun Pacific is encouraging stores to create prominent displays and participate in display contests, making it easy for shoppers to find Cuties. The brand’s consistent success over the past four seasons demonstrates its strong performance in the market.

According to company data, Cuties generates 39 percent more weekly dollar sales per store than the next leading competitor and boast higher repeat purchase rates and trip frequency compared to other Mandarin brands.

By combining creative branding, strategic advertising, and a focus on consumer needs, Sun Pacific aims to solidify Cuties’ position as the leading Mandarin brand.

The “Peel the Love” campaign celebrates the joy of simple moments, providing a flavorful, nutritious snack that resonates with a wide audience.

For retailers and shoppers alike, this season promises to be filled with opportunities to share and enjoy the love that Cuties bring.