APPLAUSE™ and EPIC CRISP® are the Newest Varieties of Sun World International’s Family of Brands

Sun World International has introduced two new table grape brands, APPLAUSE™ and EPIC CRISP®, expanding its portfolio. This move aims to enhance consumer experience and simplify branding for growers.

For over three decades, Sun World International’s researchers have been dedicated to developing flavorful, grower-friendly fruit varieties. Their efforts enable producers, marketers, abnd retailers to increase sales while offering consumers a consistent and enjoyable eating experience.

This launch aligns with Sun World’s strategy of consolidating multiple grape varietals under a single brand. By adopting this approach, similar to those used in other produce categories like apples, citrus, and berries, the company seeks a more sustainable and efficient branding method. This strategy not only enhances consumer recognition and preference but also ensures better returns for growers and reduces packaging costs over time.

Dané Joubert, Senior Marketing Manager at Sun World International, highlighted the current market scenario where consumers tend to prefer grape colors—green, red, and black—over specific brands. “In the current marketplace, consumers aren’t loyal to a specific brand of grapes; only green, red and black. That’s why we believe in driving awareness of grape brand attributes at the shelf,” Joubert said. She emphasized the importance of flavored varieties in the market and noted that having multiple unique varietals under one brand with distinct attribute call-outs allows for better consumer recognition. This unified branding approach also simplifies packaging for growers who handle various varieties.

Learn more about the unique brand characteristics and flavor profiles of APPLAUSE™ and EPIC CRISP®:

APPLAUSE™: Sugrafiftyfour variety, marketed under the APPLAUSE™ brand, is a mid-season green seedless variety that brings an unexpected twist with its sweet, tropical fruity flavor, making consumers’ grape-eating experience anything but ordinary. APPLAUSE™ offers a unique series of limited edition red, green and black seedless grapes with different shapes, sizes, colors and flavors.

EPIC CRISP®: Sugrafiftysix variety, marketed under the EPIC CRISP® brand, is a green seedless variety available during the mid-season that offers consumers a serious crunch with every bite, bursting with sweet, juicy goodness. Consumers’ grape experience is sure to be epic with EPIC CRISP® grapes!

Sun World International is committed to bringing more innovative, sustainable and nutritious varieties to growers’ farms and consumers’ tables. Growers have access to new and improved varieties that are more sustainable, easier to grow, yield better, require less input cost and are disease resistant. These brands provide consumers an elevated and nutritious eating experience with a longer shelf life.

Consumers in the United States can find APPLAUSE™ and EPIC CRISP® in major grocery stores such as Costco, Sam’s Club, Albertson’s, Giant Eagle, HEB, Vons, Aldi and Kroger. Supplies of APPLAUSE™ and EPIC CRISP® will be limited as production ramps up in the next five years globally.

Ready to taste and learn more? Stay connected with Sun World International on Instagram, Facebook and LinkedIn.

About Sun World International

Sun World International is a global variety development and licensing business. The California-based company has a global network of licensed growers and marketers and maintains offices in the United States, Europe, Australia, South America, Israel and South Africa. In 2023, Sun World launched a global marketing campaign for its iconic AUTUMNCRISP® brand seedless green grapes. This effort, anticipated to be the largest ever for a branded grape, is designed to drive demand and increase revenue for the company’s international network of licensees. More information about Sun World is available at sun-world.com.