Promoting Nutrition and Awareness During Heart Health Month.

Bako Sweet, a prominent name in the produce industry, is gearing up to make February a standout month for heart health and nutrition awareness.

Recognized as both Heart Health Month and National Sweet Potato Month, February offers a unique opportunity for retailers and consumers alike to focus on healthier dietary choices.

Bako Sweet is seizing this moment to promote its heart healthy sweet potatoes as a versatile and nutritious addition to everyday meals.

Sweet potatoes have earned the American Heart Association’s “Heart-Check” certification, a testament to their significant cardiovascular benefits.

These vibrant vegetables are rich in fiber, which aids in reducing cholesterol levels, and high in potassium, an essential nutrient for regulating blood pressure.

Additionally, their natural antioxidants help combat inflammation and oxidative stress, further supporting heart health.

“Sweet potatoes are a heart healthy powerhouse, packed with fiber to reduce cholesterol, potassium to regulate blood pressure, and antioxidants to combat inflammation and oxidative stress. I often recommend swapping rice, pasta, or white potatoes for sweet potato options to boost nutrition and support heart health.”

Veronica Rouse, a Registered Dietitian

To enhance consumer engagement, Bako Sweet is introducing refreshed pink packaging and eye catching heart-health display bins in February.

These displays prominently feature the American Heart Association’s “Heart-Check” logo, providing a clear visual indicator for health conscious shoppers.

The vibrant designs aim to not only educate consumers about the benefits of sweet potatoes but also inspire them to make heart smart choices.

“Healthy eating remains a priority for shoppers as they enter the new year, and February is the ideal time to highlight the role sweet potatoes play in supporting heart health. Our bright packaging and merchandising solutions not only educate shoppers about the nutritional benefits of sweet potatoes but also make it easier for them to incorporate this versatile vegetable into their meals. For retailers, it’s a win-win opportunity to drive incremental sales while meeting the demand for heart smart choices.”

Susan Noritake, Director of Sales at Bako Sweet

Bako Sweet’s efforts extend beyond in store promotions.

Throughout February, the company plans to amplify its campaign through collaborations with influencers, partnerships with registered dietitians, and dynamic social media activations.

These efforts include engaging giveaways, practical tips, and recipes designed to showcase the ease and appeal of heart healthy eating.