In a groundbreaking collaboration, Tajín, renowned for its unique blend of lime, chili, and sea salt seasonings, has partnered with Concord Foods, a leader in seasoning and smoothie mixes, to launch an exciting new line of co-branded smoothie mixes.

This partnership marks a significant step for both companies as they look to innovate and capture the growing market for health-conscious and flavorful food options.

Concord Foods is known for its Fresh Success brand, which includes a variety of seasoning and smoothie mixes designed to enhance the flavor of fresh produce without the use of artificial flavors, colors, or preservatives.

With 39 mixes already available, the collaboration with Tajín adds a spicy twist to their offerings, introducing the Tropical Mango Smoothie and Strawberry Smoothie Mixes that feature Tajín’s signature seasonings.

Juan Carlos, Brand Marketing Manager at Tajín, expressed his excitement about the partnership, stating:

“We’re thrilled to collaborate with Concord Foods and their Fresh Success line. We’ve long admired their brand, from their bread mixes to their caramel dips, and we believe this partnership, combining their delectable Tropical Smoothie with Tajín, is a win-win for both companies.”

– Juan Carlos, Brand Marketing Manager at Tajín

The newly launched products are designed to offer a simple yet innovative approach to smoothies: consumers can add fresh mango or strawberries to the respective mix and enjoy a beverage that stands out for its unique flavor profile.

The Tropical Mango Smoothie, dubbed the Tajín Spicy Mango Smoothie, includes Tajín Chamoy Sauce and Tajín Clásico, promising a flavor experience like no other.

Samantha McCaul, Marketing Manager at Concord Foods, highlighted the strategic thinking behind this partnership:

“We are always pushing the boundaries of creativity and seeking new avenues to connect with consumers. The widespread popularity of Tajín, particularly with mangos, strawberries, and tropical fruits, inspired an idea we knew we had to pursue.”

– Samantha McCaul, Marketing Manager at Concord Foods

Industrias Tajín has made significant strides in the food industry since its founding in 1985. Known for its chili powder, Tajín has captivated consumers’ palates in over 65 countries, establishing a strong presence in the Mexican and United States markets and expanding its reach to Central America and Europe.

The company’s vision is to be the leading company of chili products in the world by surpassing the expectations of consumers and clients alike.

This partnership also reflects both companies’ commitment to innovation and consumer engagement.

By combining Tajín’s bold flavors with Concord Foods’ expertise in crafting mixes that enhance the natural taste of fresh produce, this collaboration is set to redefine the way consumers think about and enjoy smoothies.

The new smoothie mixes are not only a testament to the companies’ shared values of quality and innovation but also their ability to respond to the evolving tastes and preferences of a diverse consumer base.

As this partnership continues to develop, it promises to bring more exciting products to the market, further solidifying Tajín and Concord Foods’ positions as leaders in their respective fields.

The co-branded smoothie mixes are now available in select stores and will be rolled out nationwide over the coming months.

With this strategic move, both Concord Foods and Tajín are set to spice up the smoothie market, offering consumers a new way to enjoy their favorite fruits with an unforgettable kick of flavor.