Thx! Dreams is a social impact company dedicated to transforming the fresh produce industry by creating meaningful connections between consumers and the farmworkers behind their food.
Mariana Wyler, Marketing Manager at Thx!, shared some insights with Produce Leaders and told us about the company’s work within the produce industry.
She emphasized the company’s commitment to elevating farmworkers’ stories and connecting consumers with the individuals who grow their food.
“We partner with fresh produce companies to elevate farmworkers’ stories and celebrate their hard work. This fosters a deeper connection between consumers and the people who grow their food,” she stated.
This mission is central to Thx!’s operations, as the company believes that recognizing and celebrating the efforts of farmworkers can create a significant social impact.
One of the standout features of Thx! is its innovative approach to product labeling. Rather than introducing a separate product, Thx! integrates seamlessly with existing packaging through unique pictures and QR code labels.
This method provides a platform for authentic connections between shoppers and farmworkers.
Wyler elaborated on this, saying, “Our labels showcase real farmworkers who helped bring that specific fruit or vegetable to you. By scanning the QR code, you’ll watch a video featuring the farmworker, their story, and their dreams. This fosters a genuine connection and understanding of the impact your purchase makes.”
This innovative labeling system not only highlights the human element behind fresh produce but also empowers consumers to make informed and meaningful choices.
Image Credits: Thx! Dreams via Instagram
The integration of Thx!’s labels is particularly valuable because it brings transparency and authenticity to the forefront. Consumers today are increasingly seeking transparency and alignment with brands that share their values.
Thx! empowers brands to showcase their commitment to social impact, attracting a growing customer base that prioritizes ethical sourcing and sustainable practices.
“Thx! empowers brands to showcase their commitment to social impact, attracting a growing customer base that prioritizes ethical sourcing and sustainable practices,”
– Mariana Wyler, May 2024
This alignment with consumer values is a significant factor in building brand loyalty and enhancing brand value.
Thx! is not just focused on the present but is continually innovating to deepen the connection between consumers and farmworkers.
One of the most exciting developments is the introduction of Living Labels and the Thx! PLU Scanning App.
These innovations leverage Augmented Reality (AR) to create a unique consumer experience. By simply scanning the label with the Thx! app, consumers can watch the farmworker’s photo come to life, hear their personal stories, and receive a heartfelt thank you directly from them.
Wyler expressed her enthusiasm about these innovations, stating, “It’s a powerful way to connect consumers with the people who grow their food, fostering a deeper appreciation for the human element behind fresh produce.”
The impact of Thx!’s initiatives extends beyond consumer engagement. The company is committed to empowering farmworkers and supporting their dreams.
This empowerment is a cornerstone of Thx!’s mission, as Wyler highlighted, “Thx! provides farmworkers with opportunities to achieve their dreams, whether it’s furthering their education, improving their living conditions, or starting a small business.”
By supporting farmworkers in these ways, Thx! is helping to create a more equitable and sustainable food system.
Thx!’s commitment to ethical conduct and sustainability is also a fundamental aspect of its operations. The company adheres to a set of guiding principles that emphasize integrity, honesty, and respect for others and the environment.
Such principles include a strict anti-corruption and fraud policy, legal compliance, and a dedication to transparency and accountability. They believe that ethical conduct is essential for building enriching relationships with all stakeholders and achieving its social impact goals.
The company’s commitment to sustainability is evident in its active promotion of sustainable practices and environmental responsibility. Thx! strives to minimize its environmental footprint and promote practices that protect the environment.
This commitment to sustainability is not just about environmental stewardship but also about creating a more sustainable and resilient food system that benefits everyone involved.
Thx! also places a high value on transparency and accountability. The company provides accurate and complete information about its activities and policies, ensuring that all stakeholders are well-informed.
Additionally, Thx! has an independent advisory board that oversees its social impact mission and code enforcement, ensuring that the company adheres to best practices and maintains its commitment to transparency.
