The Texas International Produce Association (TIPA) and the Houston Fresh Fruit & Vegetable Association (HFFVA) have announced a strategic partnership to strengthen and advance the produce industry in Texas. This collaboration aims to unite the voices of fruit and vegetable businesses across the state, with a special focus on enhancing the Houston-region’s industry.
The press release reveals that this partnership is set to tackle several key issues, including infrastructure needs at maritime ports and roadways, increasing consumption in a socio-economically diverse region, and fostering regular engagement and networking opportunities among industry members. This ensures that the association meets their needs effectively.
TIPA is a prominent advocate for the region’s produce industry, committed to supporting members throughout the supply chain and fostering both domestic and international market opportunities. Known for its extensive network and industry expertise, TIPA plays a crucial role in shaping policies, facilitating trade, and promoting high standards of quality and safety.
Similarly, HFFVA has established itself as a trusted voice and resource for the fresh fruit and vegetable community in Houston. Through various initiatives, events, and advocacy efforts, HFFVA supports local handlers, distributors, retailers, and industry partners while promoting consumer awareness and engagement.
By joining forces, TIPA and HFFVA aim to leverage their strengths to address common challenges, explore new opportunities, and drive positive change within the region’s produce industry. The partnership’s objectives include enhancing market access and competitiveness for fresh produce, fostering innovation and sustainability across the supply chain, providing valuable resources, training, and support for industry stakeholders, advocating for policies that promote a vibrant and resilient produce industry, and promoting consumer education about the benefits of fresh fruits and vegetables.
“We are thrilled to partner with the Houston Fresh Fruit & Vegetable Association to strengthen our collective efforts in supporting the vibrant produce industry in Texas,” stated Dante Galeazzi, President and CEO of TIPA.
“Together, we will work tirelessly to grow the industry in our great state while bringing the same excellence, innovation, and value to the members of the Houston community that TIPA has brought to other parts of the state.”
Mayra Vasquez, business development and sales at Latin Specialties and former HFFVA board member, remarked, “This partnership represents a significant milestone in our ongoing commitment to serve the fresh produce community in the Houston area and beyond.
By collaborating with TIPA, we can amplify our impact, expand our reach, and create greater opportunities for growth and success for all stakeholders.”
The partnership between TIPA and HFFVA highlights the importance of collaboration and unity in driving positive change and advancing the prosperity of the produce industry. Together, they are poised to make a lasting impact on the Texas produce landscape and beyond.
TIPA was founded in 1942 by industry leaders aiming to expand the region’s produce industry. Today, TIPA represents over 400 member companies throughout the fresh produce supply chain, including growers, shippers, grocery stores, foodservice distributors, importers, and allied industries.
The collaboration underscores a commitment to serving the fresh produce community and enhancing the industry’s growth and success. This strategic alliance is expected to bring significant benefits to the produce sector in Texas and contribute to its continued development and prosperity.
