Chris Veillon Joins Family-Owned Greenhouse Producer to Elevate Brand Strategy and Consumer Engagement.

Topline Farms, a family-owned leader in premium greenhouse grown produce, announced on January 6, 2025, the appointment of seasoned marketing expert Chris Veillon as Vice-President, Marketing.

The decision addresses the company’s ambition to increase brand visibility and expand its footprint across North America.

Veillon, who joins with two decades of experience in the greenhouse produce industry, will focus on enhancing consumer engagement, refining brand strategy, and implementing innovative marketing solutions.

As stated in the press release, Veillon is recognized for his ability to build successful product and brand campaigns, and he is expected to leverage his extensive industry knowledge to further strengthen Topline Farms’ position in the market.

His arrival is seen as a strategic move for the family owned enterprise, whose offerings of fresh fruits and vegetables benefit from cutting edge greenhouse technology and sustainable growing practices.

By integrating fresh concepts into existing promotional efforts, Veillon aims to connect with both longtime retail partners and newer audiences who are increasingly conscious of food origins and quality.

“Adding someone of Chris’ caliber to our team is a game changer. His experience and leadership in the fresh produce industry will help us grow the Topline Farms brand and create greater awareness for our greenhouse grown fruits & vegetables across North America. We are thrilled to have him onboard as we continue to expand our footprint in the market.”

Ken Green, President, Topline Farms.

This development underscores the company’s emphasis on hiring individuals who can heighten Topline Farms’ brand presence amid a competitive environment.

Veillon will direct marketing campaigns that resonate with both traditional retail channels and emerging digital platforms, ensuring that fresh produce remains a compelling choice for consumers who prioritize nutrition and sustainability.

“I’m thrilled to join the Topline Farms leadership team and contribute to building a relevant & impactful family owned brand in fresh produce.The opportunity to highlight the quality, innovation, and sustainability behind Topline Farms products is exciting, and I look forward to driving meaningful connections with partners across the industry.”

Chris Veillon,Vice-President of marketing.

His strategy will include exploring collaborative opportunities with supply chain partners and retailers, while also increasing brand awareness among health focused consumers who value transparency and consistency in the foods they purchase.

By highlighting the meticulous growing processes and family based ownership that define Topline Farms, Veillon plans to illustrate how a focus on quality can reinforce consumer loyalty.

The appointment was made official just ahead of the Global Organic Produce Expo (GOPEX), where Topline Farms will showcase its offerings on January 14 at Booth 402 in Aventura, Florida.

The event provides a timely occasion for Veillon to introduce new initiatives and begin building relationships with industry leaders, buyers, and influencers.

Through face-to-face discussions at the expo, Topline Farms seeks to reaffirm its position as a major player in the greenhouse produce industry by demonstrating how investments in marketing leadership can enhance product exposure and reinforce brand reputation.

While Topline Farms keeps sight of immediate marketing priorities, the company also underscores its larger mission of delivering fresh, flavorful produce throughout the year.

As a vertically integrated firm with an extensive product assortment, it combines innovation and resource conservation to maintain a consistent supply of fruits and vegetables.

By adopting modern growing techniques, Topline Farms believes it can both optimize yields and maximize taste without compromising on responsible environmental standards.