Strategic Acquisition Expands Westfalia’s Presence in Europe’s Avocado Market.

Westfalia Fruit, a global leader in the avocado industry identified under, has finalized its acquisition of Syros, a Belgian based producer of avocado products that supplies both the European food service market and retail channels.

The transaction, announced on January 6, 2025, aims to bolster Westfalia’s presence in Europe by consolidating a longstanding relationship with Syros.

Both companies expect to leverage each other’s expertise in sourcing raw materials and developing innovative product concepts to meet growing consumer demand for fresh, convenient, and sustainable avocado based options.

Syros has spent over 30 years creating avocado focused products for European supermarkets, restaurant chains, and meal box providers, building a portfolio that highlights the health benefits of avocados and the importance of delivering foods with strong nutritional profiles.

By joining forces with Westfalia Fruit, the belgian manufacturer seeks to expand its reach while maintaining quality standards that have earned it the trust of diverse clients, including both private label and branded segments.

Westfalia has long supplied a significant share of Syros’s raw materials, and this existing alliance set the stage for deeper integration and combined growth strategies.

“This acquisition strengthens our value added business in Europe and aligns perfectly with our growth strategy. Syros has been a trusted partner for many years, with Westfalia supplying a high percentage of their raw materials. Their commitment to quality and sustainability mirrors our own values, making this a natural next step for both companies.”

Wim Destoop, Regional President Europe at Westfalia Fruit.

His remarks underscore the mutual respect between the two organizations, which have collaborated in areas ranging from sourcing to product innovation, all aimed at delivering value to customers who prioritize taste and environmental responsibility.

The newly formed entity will continue to focus on avocado based products such as guacamole, an item that has consistently attracted consumers seeking healthy and flavorful meal additions.

Syros’s operations and brands, including the professional market label Syros and the consumer facing brand Wonky, will now become part of Westfalia.

Each brand caters to distinct segments: Syros provides solutions for catering, quick service restaurants, and other large scale operations, while Wonky offers retail customers convenient ways to enjoy avocados in multiple recipes.

“For three decades, Syros has focused on ‘making food happen’ by providing flavourful, high quality food in a sustainable way. Joining Westfalia, with whom we have worked together already for many years, will enable us to continue this mission with even greater capabilities and reach.”

Pieter Casneuf, CEO of Syros.

By emphasizing responsible sourcing, both companies aim to broaden the range of products they can offer to retailers and the food-service sector.

They also plan to retain Syros’s established reputation for quality and consistency, while further strengthening ties with new and existing partners across Europe.

This development is part of Westfalia’s broader plan to reinforce its international profile without compromising the rigorous environmental and social principles it has fostered throughout its operations.

Present in 17 countries across five continents, Westfalia Fruit has steadily advanced a policy of responsible corporate citizenship.

That commitment includes promoting sustainable agricultural practices, supporting local communities involved in farming, and ensuring transparency in its supply chain.

By incorporating Syros into its network, Westfalia aspires to serve more customers with convenient avocado products that align with modern consumer preferences for fresh, ready to eat food choices that minimize waste and protect the environment.

In the coming months, Westfalia will integrate Syros’s manufacturing processes, distribution routes, and branded offerings into its existing system, a step designed to achieve synergy in production capabilities and market outreach.

Syros’s established track record for producing consistently high quality items, combined with Westfalia’s global scale, is expected to translate into expanded access to avocados across Europe.