At the recently concluded CPMA Convention and Trade Show, WestRock showcased its innovative approach to recyclable packaging with the introduction of their WetTech® Recyclable Wax Replacement Packaging.
This novel product is an answer to the growing industry need for sustainable packaging options that cater to wet and humid environments, often required by protein and produce sectors.
The WetTech® packaging technology is designed as a recyclable alternative to traditional wax-coated and wax-impregnated solutions, emphasizing sustainability without compromising on functionality.
Tailored for optimal performance, WetTech® packaging offers custom and standard solutions that provide essential moisture resistance. This feature ensures the integrity and quality of the food products, from poultry and seafood to fresh and frozen produce.
The fiber-based design not only promotes recyclability but also limits liquid absorption, which is crucial for maintaining the condition of the contents in wet or cold conditions. This technology stands out by providing a more circular solution than traditional market options.
WestRock’s commitment to innovation is reflected in this new packaging solution, providing a sustainable alternative that meets the complex demands of today’s food industry.
The display of WetTech® at the CPMA Convention in Vancouver is another step in the packaging industry’s journey towards more sustainable practices. With ongoing advancements, products like WetTech® set new benchmarks for responsible packaging solutions in the market.
This initiative aligns with WestRock’s overall strategy to lead in sustainable packaging innovations, continuing to address both environmental concerns and the operational needs of food companies globally.
