Premium plantain chips meet iconic chile-lime seasoning in a zesty new collaboration

Zambos and Tajín are set to introduce a fresh and enticing snack option to consumers everywhere with the launch of Zambos with Tajín premium plantain chips.

This new product, announced on March 3, 2025, in Houston, represents an innovative fusion of crunchy plantain chips and chile-lime seasoning.

The collaboration is designed to meet the growing demand for unique and authentic Latin flavors, providing a snack that can be enjoyed at social gatherings, in home pantries, or on the go.

By combining tradition with a modern twist, both companies aim to captivate anyone looking for a zesty taste experience.

The partnership also seeks to reinforce the strong reputation each brand has earned in the market, as one focuses on delivering high-quality plantain chips while the other is recognized for its distinctive blend of chile, lime, and sea salt.

Tajín is considered the No.1 chile-lime seasoning in the United States, and Zambos stands out as a leader in the realm of authentic Latin snacks.

Each company brings a rich background in delivering bold flavors; Tajín has achieved wide acclaim with its Clásico seasoning, while Zambos remains highly regarded for its premium plantain chips.

The product they have crafted together, Zambos with Tajín, underscores how both brands look to celebrate the vibrancy of Latin American culinary traditions.

With the robust profile of chile and the tang of lime atop crispy plantain chips, this snack delivers a multi-layered flavor that can complement dips and salsas or be enjoyed on its own.

The motivation for this initiative stems from a desire to combine long-standing popularity with a fresh approach to snacking.

After seeing how well each brand’s products perform in households across the country, Zambos and Tajín recognized the potential for synergy between them.

The final result aims to capture a sense of familiar comfort, invoking the flavors that many people grew up with, while still showcasing something novel and exciting for those who may be new to plantain chips or chile-lime seasoning.

Part of the strategy involves appealing to a broad audience: families seeking an alternative to standard potato chips, Latin food enthusiasts who appreciate robust seasonings, and even casual snackers looking for a spark of flavor.

“We’re beyond excited to team up with Tajín to bring this unique flavor to life. This collaboration reflects our commitment to creating snacks that celebrate the vibrant flavors of Latin America. Zambos decided to make magic by combining the exquisite flavor of its iconic premium plantain chips with the bold and sensational flavor of Tajín to create a whole new experience. We’re confident fans will love THE PERFECT DUO of Zambos Tajín Flavored Plantain Chips as their new go-to snack.”

Luis Alberto Weddle, Category Manager of Snacks Yummies at Zambos

This statement highlights the enthusiasm behind the partnership and underscores a sense of pride in the cultural significance of these ingredients.

The decision to emphasize plantain chips stems from the snack’s growing popularity in the United States, where consumers have started to embrace alternatives that offer different textures and flavors than traditional chips.

Plantains, which are a staple in various Latin American cuisines, bring a distinct taste that can function well as a vehicle for seasonings.

Meanwhile, Tajín Clásico seasoning has already developed a loyal following due to its signature combination of dried chiles, lime, and a hint of salt.

This bold profile naturally complements the subtle sweetness found in plantains, making the collaboration a logical next step for both companies.

“This new snack is perfect for any occasion, whether it’s a gathering with friends or simply enjoying a flavorful bite.”

Haydee Fernandez, Director of Alliances at Tajín USA International

With an eye toward future growth, the two brands hope that Zambos with Tajín not only gains a foothold among existing fans but also expands consumer interest in Latin-inspired products.

The combination aligns with current market trends, as more people search for products that deliver a greater depth of taste alongside a comforting sense of familiarity.